If you’re finding the Yahoo, Google or MSN universe is too broad and vast for your niche products (or budget), consider a smaller PPC network such as Miva, Kanoodle, Quigo or AdBrite.
Each of these networks allow PPC site targeting as well as have specialized publishers/websites in their network. Their universe is much smaller than Google, and you may find yourself a big fish in a small pond – hopefully increasing your click thru and conversion rate.
Quigo, for instance, has some heavy-hitters in their network, like major cable and broadcast new channel websites. Since the universe is smaller, you may have less competition, thereby a lower bid price.
Overall, you may find you get more bang for your buck.
It's worth running a test: the same ad in Google vs. Quigo (or another network). You may be surprised by the results!
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment