Thursday, August 11, 2011

Killing Two Search Engine Birds with One Stone: PPC and SEO

There's a great tactic that will help your list building efforts -- both with paid AND organic search.

And it's not much additional work ... if you already have a lead generation landing page you're using for PPC, you can cover your basis on the organic side with a few additions.

Here's how:
--Start by creating a new URL for SEO purposes using the existing PPC landing page.

--Make sure the new SEO URL is packed with your targeted and relevant keywords (one caveat: before this, make sure you've done your research to see which keywords to use and the search volume on each one).

--Add relevant and targeted keywords into the new SEO lead gen page's tags including: title tag, meta description, and meta keywords. Also, if you have images on the page, make sure to add relevant keywords to those.

--If not already done, drop in the Google Analytics code to this page so you can track page visits/traffic.

After your page is indexed by the search engine spiders (which may take a few weeks), your lead gen page should start appearing in organic search rankings based on the keywords you've indicated in your tags.

What will also help your page's ranking be more favorable is if you can get some back-links from high traffic websites linking to this new, SEO landing page.

So start link-building efforts with sites that have the 2 R's - rank and relevance. Remember, search engines like back-linking between synergistic websites.

5 'Must Knows' For Better CoRegistration Conversion Rates

  1. CoReg names (leads) come in from another website after a transaction and people tend to forget what they opted in to receive.

  2. For optimum results, flag names that come in (segment) and withhold them from eLetter circulation for approx. 5-7 days.

  3. Use this time to reconnect with them and let them bond with you, your gurus, your pub, or your philosophy.

  4. Let them build that "warm fuzzy feeling" for you. Do this by following up with targeted introduction emails.

  5. After the email series, where you'll also be giving them fantastic editorial, send them a special offer (such as discount, special new subscriber pricing, etc.) to help monetize the names.

  6. Avg. cost per lead (CPL) for coreg tends to be between $1- $5. Implementing the email intro series also helps the LTV (life time value) of the subscriber. They'll buy more frequently, monetarily, and be more loyal.

Tweeting for Leads: Building your Twitter Presence

Unless you've been in a cave, you've likely heard of Twitter.

Twitter, or "Tweeting", is a way to connect with like-minded people by broadcasting short, headline oriented messages into the Twittospher. Then, those interested in what you have to say and want to hear more will "follow" you.

Twitter is a great outlet for information as well as a way to promote your business, newsletter or blog and build your prospect database. Many companies, publishers, entrepreneurs and others have jumped on the Twitter bandwagon to leverage this hot social networking outlet. But unless you're a celebrity or someone that already has universal name recognition ... and groupies ... getting individuals to opt in and "follow" your messages could be challenging.

So here are some tips to start building your presence on Twitter:

  1. Promote the heck out of your Twitter URL ( Remember, at this point, if you don't have a notable name and a built-in audience the goal is to drive targeted traffic to your Twitter home page so people can follow you. Remember to include your Twitter link in your emails (as an autosignature). Cross-market it in your newsletters and other correspondence. Mention it in your bio, bylines or editorial notes (whether you're a public speaker, on your PowerPoint slides, in press releases, article directory postings - virtually any place your name is). Link to it on other social networking sites from your Linked In, Facebook, and MySpace accounts. Add it at the closing in all your business proposals. Have it printed on your business cards. And of course, have it somewhere prominent on your website or blog. The mention is simple, "Follow me on"

  2. Make sure you have a keyword rich and relevant Twitter bio so the right people can read about you and follow you. Text is limited, so pick your descriptive keywords carefully. I suggest updating your bio quarterly with relevant keywords to your target market (follower). Think strong, short and pithy ... similar to a good headline that grabs your attention.

  3. As far as content, keep your Tweets frequent, useful, relevant and entertaining. Don't just spam messages. It's transparent and will have a negative effect. Make people want to hear from you. Your headlines should be engaging and provoking, linking to the full article on your website or blog.

  4. Follow the right people yourself. Many Tweeters have the mentality, you follow me, I'll follow you ... it's reciprocated. So as you're following other like minded individuals to expand your interest and knowledge base, they'll typically return the favor and follow you, thereby helping you build your presence.

  5. Tweet daily. Try and have a regular presence on Twitter. The more frequent you Tweet the more you appear increase your odds to appear under 'Who to follow'. There are a few tools to help you determine when the best time to tweet is, check out:,, and Most are free.

  6. Engage with your followers. Retweet or reply to their tweets to help foster relationship cultivation. After all, that's what social media is all about ... building a community of like-minded 'friends'.

You'll see, with a combination of the above and a little time, you'll build your Twitter following. My clients have been implementing these tips and are enjoying steady growth on Twitter.

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