Tuesday, July 10, 2007

Subject Lines with better open rates...

--After testing long vs. short subject lines, I've found that subject lines of less than 50 characters achieve higher open rates than those of 50 or more characters. Here's a great tool to help see which subject lines fall within email providers' parameters.

Some other lessons learned:
--Contain emotional drivers (i.e. greed, fear, vanity)
--Ask a question
--Specificty rules (specific $ or %)
--Incorporate well known names in your industry
--Tie into timely news or current event
--Use a powerful call to action
--Rare events
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