Wednesday, January 4, 2012

2012: The Year of Content (Article) Marketing

It’s been said that 2012 is going to be the year of content and social marketing. According to recent articles by Target Marketing and Forbes, “…content marketing and social media marketing should be part of your 2012 marketing strategy”.

January, 4, 2012 Palm Beach Gardens, FL ( It’s been said by marketers and publishers alike that 2012 is going to be the year of social marketing and content (article) marketing. According to recent articles by Target Marketing and Forbes, “…content marketing and social media marketing should be part of your 2012 marketing strategy”.

Content marketing has been a staple to seasoned Fortune 500 marketer and bestselling author, Wendy Montes de Oca, who’s book, ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, Paperback, ISBN# 0789741083], hit #1 on Amazon bestseller list for web marketing books back in September.

In addition, Montes de Oca has created a proven, organic strategy called The SONAR Content Distribution Model TM, which is the focus of her book, and a powerful, method of repurposing and synchronizing release of original content it into targeted, free online channels.

According to Montes de Oca, “SONAR marketing is more comprehensive then article marketing and has extended reach … it’s like article marketing on steroids. SONAR is a systematic, methodical strategy which includes several no-cost, high performing online channels including syndicate partners, online press release distribution, network (social) communities, article directories, and relevant posts to forums, blogs and message boards.”

Montes de Oca adds, “I’ve been using SONAR for years and leveraging original content through this manner is extremely beneficial for a business owner or publisher and utilizes ‘white hat’ search engine marketing techniques. It’s helped create noticeable and measurable website traffic, relevant back-links, improved search engine visibility and rank, increased market presence, and even helped generate leads, sales and buzz.”

The SONAR Content Distribution Model TM and ‘Content Is Cash’ centers around the synchronized strategy of using great, original content that is ‘UVA’ (useful, valuable, and actionable), which business owners and publishers have already created, then repurpose and distribute it into targeted, relevant locations on the Web, based on target audience and business objectives.

Montes de Oca continues, “So many marketers are recognizing the power of content marketing (and social marketing) because it’s cost effective and easy to use. And in the current economic environment, business owners are looking for free and creative ways to create more visibility and traffic for their website.”

She concludes, “I’m utterly thrilled content marketing is finally getting the attention and respect it deserves. Content really is king. Creating solid, original content will first and foremost provide valued information to readers and encourage bonding; but it can also help the publisher with website exposure and visits. That increased traffic can then be harnessed for online product sales, advertising sales, and more. And best of all, this strategy can be used for virtually any business, in any niche, with any budget … all that’s needed is the content!”

For more information visit

About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in direct response and online marketing, media, publishing, financial services and law. She’s worked for renowned publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC.

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Kalpesh said...
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