Wednesday, June 13, 2007

Site Targeting: Optimize Your PPC Efforts

If you’re finding the Yahoo, Google or MSN universe is too broad and vast for your niche products (or budget), consider a smaller PPC network such as Miva, Kanoodle, Quigo or AdBrite.

Each of these networks allow PPC site targeting as well as have specialized publishers/websites in their network. Their universe is much smaller than Google, and you may find yourself a big fish in a small pond – hopefully increasing your click thru and conversion rate.

Quigo, for instance, has some heavy-hitters in their network, like major cable and broadcast new channel websites. Since the universe is smaller, you may have less competition, thereby a lower bid price.

Overall, you may find you get more bang for your buck.

It's worth running a test: the same ad in Google vs. Quigo (or another network). You may be surprised by the results!

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