Monday, July 28, 2014

#1 Web Marketing Bestseller, Content Is Cash, Is Growth Hacking At Its Best

Growth hacker marketing or growth hacking is the latest buzz word for strategy that involves creativity, analytical thinking, search engine optimization, content marketing, social media marketing, viral marketing, and some good ole’ fashioned direct response A/B testing. According to Wikipedia, “Growth hackers focus on low-cost and innovative alternatives to traditional marketing,” which is especially attractive to start ups and small businesses with smaller budgets as it follows a lean launch model.

There’s a successful strategy that has been used by business large and small for over a decade, is organic, and is proven:  The SONAR Content Distribution Model.

The SONAR Content Distribution Model TM, was developed by online direct response marketing strategist, Wendy Montes de Oca, MBA, and is the cornerstone of Amazon #1 Web marketing bestseller, ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, Paperback, ISBN# 0789741083].

Content Is Cash (and it’s SONAR Content Distribution Model) focuses on using core online content curation strategies and other high-performing inbound marketing through a variety of organic online channels: Syndicate partners and content networks; Online press releases; Network and social communities; Article distribution; Relevant and targeted posts in forums, blogs, etc. – during a specified time period, which creates search engine momentum, traction and increased presence.

According to Montes de Oca, “The book centers around a systematic, synchronized strategy of using great, original content that is ‘UVA’ (useful, valuable, and actionable) which business owners and publishers may have already created, then repurposing and distributing it to targeted, relevant locations on the Web, based on audience and business objectives”.

Content Is Cash has received praise from some of the most respected direct response marketers, publishers, and entrepreneurs in the industry including Michael Masterson, Bob Bly, Martin Weiss, Ph.D., MaryEllen Tribby, Marc Charles, Brian Edmondson, Conrad Hall, Dr. Jonny Bowden, and many more.

Says Montes de Oca, “The book has been embraced by consumers and colleagues alike. I think what resonates with people is this powerful, yet easy-to-implement strategy which leverages great content for virtually no cost.  Business owners and marketers are looking for free strategically creative ways to create visibility and website traffic for their business with maximum ROI.”

She concludes, “The SONAR Content Distribution Model works with search engines, not against it. The strategy has remained viable despite several Google algorithm updates including Panda, Penguin and Hummingbird because SONAR focuses on quality, relevant content. Content really is king.  Creating solid, original content will first and foremost provide valued information to readers and encourage bonding; but it can also help with increased website exposure and visits.  That increased traffic can then be harnessed for online product sales, advertising sales, and more.”

Content Is Cash is available at,, other book retailers and e-tailers world-wide.

For more information visit

About Wendy Montes de Oca, MBA

Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in direct response and online marketing, media, publishing, financial services and law. She’s worked for renowned publishers and Fortune 500 companies.  Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts.  During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC

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