The books overall purpose is to focus on content and the SONAR Content Distribution Model. So the nitty gritty of SEO tactics, such as keyword emphasis, was only touched upon and not delved into in detail.
First, a caveat: No one SEO tactic is the end all be all, in and of itself. It is part of a bigger picture using other SEO tactics. So, emphasizing keywords alone will be useless. Several SEO tactics (such as the ones listed on page 116) need to be part of your overall SEO plan.
Second, I'd like to clarify that there are different points of view on this. And I did not go into detail in the book as to use (i.e. sparingly vs. overkill).
However, many webmasters remain to believe that certain tactics, such as alt tags/attributes and keyword emphasis, although aren't critical to overall SEO, certainly don't hurt efforts.
In addition, many webmasters and SEO experts that do agree with subtle use of keyword emphasis think it's 'ok' to underline if another element is used, such as italics, to distinguish from a text hyperlink. Also, it's recommended if you underline text not to use blue font (again, for confusion with hyperlinked text).
Some supporting reading:
http://websguides.com/entry.php?107-To-Bo
http://www.snatchseo.com/boldness_italici
http://www.seomastering.com/seo-forum/htm
http://www.pitstopmedia.com/sem/bold-stro
What do YOU think? Would love to hear your thoughts.
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15 comments:
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Nice post. Nice to read this article. Nice topic about keywords with such elements like bold, underline, italics. Nice to visit this post. I really like your information. Thanks for sharing.
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Keyword is also an important item of a website in order to optimize it in search engine and make sure that when you start picking keyword, it is relevant to your website.
Keep posting such amazing posts. Loved the information of the activities to be performed to get proper result of SEO.
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Nice job, it’s a great post. The info is good to know!
Keep publishing such awesome content. Liked the details of the actions to be conducted to get appropriate outcome of SEO.
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Thank you so much for sharing some important and valuable information about the topic. Great read in here. :)
Marshall Dion
I really like the theme of the website and how well you organized the content.
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peter zmijewski
I still have not gotten from your post here, or from the comments, whether is it appropriate to use multiple instances of bold, italic, underline. In Wordpress' Easy WP SEO, it is possible to do this automatically. I am thinking this is overkill. I am currently optimizing this in my Travel Blog AlohaCreek.com.
This is nice post for how to use keyword thanks for sharing with us.
Peter Zmijewski - SEO Guru
There are many interesting time limits during this post but don't seem to be familiar with only see these center to heart. There's actually some validity but I'll take hold opinion till I explore it further. Good article.
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