However, if done incorrectly, these names will become worthless as well as be a burden to your file by becoming names you payfor to send your message (email transaction fee) and those names will be unresposive or invalid thereby effecting open rate, bounce rate and deliverability rate.
And you need extra baggage on your email list.
Here are some quick and dirty tips for optimal results:
- These names come in from another website after a transaction and people tend to forget what they opted in to receive.
- For optimum results, flag names that come in (segment) and withhold them from eLetter circulation for approx. 5-7 days.
- Use this time to reconnect with them and let them bond with you, your gurus, your pub, or your philosophy. Let them build that "warm fuzzy feeling" for you. Do this by following up with targeted introduction emails.
- After the email series, where you'll also be giving them fantastic editorial, send them a special offer (such as discount, special new subscriber pricing, etc.) to help monetize the names.
- Avg. cost per lead (CPL) for coreg tends to be between $1- $5.
- Implementing the email intro series also helps the LTV (life time value) of the subscriber. They'll buy more frequently, monetarily, and be more loyal.
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