tag:blogger.com,1999:blog-51468011520414202582024-03-10T06:07:59.541-04:00Muscle Marketing - The Ultimate Internet Marketing BlogIn today's competitive online marketing world, staying abreast of the latest tips, trends and tactics are essential. Recognized by "Best of the Web" as a top Internet marketing blog, Muscle Marketing will aim to provide just that: real-world, proven strategies from the pros for optimizing and monetizing your online marketing efforts including email marketing, SEO, SEM, PPC, SMO, list building, content syndication, press releases, media buying and more. Give your marketing a little muscle!Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.comBlogger126125tag:blogger.com,1999:blog-5146801152041420258.post-7116760632823343342014-09-03T20:37:00.000-04:002014-09-03T20:37:05.808-04:00Best Scar Cream | Scar Cream Review<span style="font-family: Verdana, sans-serif;"><span style="background-color: white; font-size: 13px; line-height: 18.91499900817871px;">MEDIA ALERT</span><br style="background-color: white; font-size: 13px; line-height: 18.91499900817871px;" /><span style="background-color: white; font-size: 13px; line-height: 18.91499900817871px;">Precision Marketing & Media, LLC</span><br style="background-color: white; font-size: 13px; line-height: 18.91499900817871px;" /><span style="background-color: white; font-size: 13px; line-height: 18.91499900817871px;">Contact: media@precisionmarketingmedia.com</span></span><br style="background-color: white; font-family: 'Trebuchet MS', Verdana, Arial, sans-serif; font-size: 13px; line-height: 18.91499900817871px;" /><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18.91499900817871px;"><br /></span><span style="background-color: white; line-height: 18.91499900817871px;"></span><span style="font-family: Verdana, sans-serif;"><br style="background-color: white; line-height: 18.91499900817871px;" /></span><br />
<div style="background-color: white; border: 0px; line-height: 27.200000762939453px; margin-bottom: 20px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;">SCAR CREAM REVIEWS: SCAROLOGY - WINNER, 2014 'BEST IN CLASS' AND 'EDITOR'S CHOICE' BY BUYERREVIEW.COM</span></div>
<div style="background-color: white; border: 0px; line-height: 27.200000762939453px; margin-bottom: 20px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><br /><span style="border: 0px; font-variant: inherit; line-height: 1.2; margin: 0px; padding: 0px;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px;">Scarology: The Ultimate Scar System</strong><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px;"> </span><span style="border: 0px; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px;">i</span></span><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;">s the 2014 winner for 'Best in Class' and 'Editor's Choice', by independent consumer product review website, BuyerReview.com.</span></span></div>
<div style="background-color: white; border: 0px; line-height: 27.200000762939453px; margin-bottom: 20px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;"><br /></span><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;">BuyerReview.com reviews various products from skin care to supplements, and evaluated </span><em style="border: 0px; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;"><strong style="border: 0px; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px;">Scarology</strong></em><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;">.</span></span></div>
<div style="background-color: white; border: 0px; margin-bottom: 20px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="background-color: white;"><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; margin: 0px; padding: 0px;"><span style="line-height: 19.200000762939453px;"><br /></span></span></span><span style="background-color: white; line-height: 18.91499900817871px;"><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;">According to BuyerReview.com editor, Melissa Garcia, "...</span><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;"><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px;">Scarology scar treatment has succeeded where many other products have failed. It works in a 3-way system that not only diminishes your scars; it gives your skin the necessary vitamins and nutrients to prevent future scarring.</span>"</span></span></span></div>
<div style="background-color: white; border: 0px; margin-bottom: 20px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="background-color: white; line-height: 18.91499900817871px;"><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;"><br /></span></span><span style="background-color: white; line-height: 18.91499900817871px;"><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;">Garcia added, "</span><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;">This treatment is powerful enough to diminish C-section scars... Scarology has the necessary nutrients to effectively fade those scars."</span></span></span></div>
<div style="background-color: white; border: 0px; margin-bottom: 20px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 27.200000762939453px;"><span style="background-color: white; line-height: 18.91499900817871px;"><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;"><br /></span></span></span><span style="line-height: 27.200000762939453px;"><span style="background-color: white; line-height: 18.91499900817871px;"><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;">Garcia also mentioned, "</span><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.2; margin: 0px; padding: 0px;">Scarology costs little under $90. Considering just how effective this treatment is, $90 is a bargain of a price. Using this product continuously for 3 to 4 months will not just fade all of your scars; it will strengthen your skin to the point that future scarring will be prevented from occurring."</span></span></span></span></div>
<div style="background-color: white; border: 0px; margin-bottom: 20px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="background-color: white;"><span style="line-height: 15.600000381469727px;"><br /></span></span><span style="line-height: 27.200000762939453px;"><span style="background-color: white; line-height: 18.91499900817871px;">Garcia concluded,"Get Scarology today... You deserve to use the best product."</span></span><span style="line-height: 27.200000762939453px;"><br style="background-color: white; line-height: 18.91499900817871px;" /></span><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px;">To read the full review, <a href="http://www.scarology.com/pages/scar-cream-reviews">click <span style="-webkit-transition: color 0.3s ease-out; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; transition: color 0.3s ease-out;">here</span> now!</a></span></span></div>
<div style="background-color: white; border: 0px; margin-bottom: 20px; padding: 0px;">
<span style="font-family: Verdana, sans-serif;"><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px;"><a href="http://www.scarology.com/pages/scar-cream-reviews"><br /></a></span><span style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px;">To get your own Scarology scar fade system <a href="http://www.scarology.com/pages/a-scar-fading-treatment-that-really-works?ref=blogspot">click here now!</a></span></span></div>
Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-16442543119055511282014-07-28T14:35:00.004-04:002014-07-28T14:35:48.069-04:00#1 Amazon.com Web Marketing Bestseller, Content Is Cash, Is Growth Hacking At Its Best<span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">Growth hacker marketing or growth hacking is the latest buzz word for strategy that involves creativity, analytical thinking, search engine optimization, content marketing, social media marketing, viral marketing, and some good ole’ fashioned direct response A/B testing. According to Wikipedia, “Growth hackers focus on low-cost and innovative alternatives to traditional marketing,” which is especially attractive to start ups and small businesses with smaller budgets as it follows a lean launch model.</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">There’s a successful strategy that has been used by business large and small for over a decade, is organic, and is proven: The SONAR Content Distribution Model.</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">The SONAR Content Distribution Model TM, was developed by online direct response marketing strategist, Wendy Montes de Oca, MBA, and is the cornerstone of Amazon #1 Web marketing bestseller, ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, Paperback, ISBN# 0789741083 </span><a href="http://www.quepublishing.com/store/product.aspx?isbn=0789741083" rel="nofollow" style="background-color: white; color: #6080f0; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" target="_blank">http://www.quepublishing.com/<wbr></wbr>store/product.aspx?<wbr></wbr>isbn=0789...</a><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">].</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">Content Is Cash (and it’s SONAR Content Distribution Model) focuses on using core online content curation strategies and other high-performing inbound marketing through a variety of organic online channels: Syndicate partners and content networks; Online press releases; Network and social communities;</span><wbr style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;"></wbr><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;"> Article distribution;</span><wbr style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;"></wbr><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;"> Relevant and targeted posts in forums, blogs, etc. – during a specified time period, which creates search engine momentum, traction and increased presence.</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">According to Montes de Oca, “The book centers around a systematic, synchronized strategy of using great, original content that is ‘UVA’ (useful, valuable, and actionable) which business owners and publishers may have already created, then repurposing and distributing it to targeted, relevant locations on the Web, based on audience and business objectives”.</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">Content Is Cash has received praise from some of the most respected direct response marketers, publishers, and entrepreneurs in the industry including Michael Masterson, Bob Bly, Martin Weiss, Ph.D., MaryEllen Tribby, Marc Charles, Brian Edmondson, Conrad Hall, Dr. Jonny Bowden, and many more.</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">Says Montes de Oca, “The book has been embraced by consumers and colleagues alike. I think what resonates with people is this powerful, yet easy-to-implement strategy which leverages great content for virtually no cost. Business owners and marketers are looking for free strategically creative ways to create visibility and website traffic for their business with maximum ROI.”</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">She concludes, “The SONAR Content Distribution Model works with search engines, not against it. The strategy has remained viable despite several Google algorithm updates including Panda, Penguin and Hummingbird because SONAR focuses on quality, relevant content. Content really is king. Creating solid, original content will first and foremost provide valued information to readers and encourage bonding; but it can also help with increased website exposure and visits. That increased traffic can then be harnessed for online product sales, advertising sales, and more.”</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">Content Is Cash is available at Amazon.com, QuePublishing.com, BarnesandNoble.com other book retailers and e-tailers world-wide.</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">For more information visit </span><span style="color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: x-small;"><span style="line-height: 19.5px;"><u><a href="http://www.amazon.com/Content-Cash-Leveraging-Increased-Biz-Tech/dp/0789741083">http://www.amazon.com/Content-Cash-Leveraging-Increased-Biz-Tech/dp/0789741083</a></u></span></span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">About Wendy Montes de Oca, MBA</span><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><br style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;" /><span style="background-color: white; color: #111111; font-family: arial, sans-serif, verdana, helvetica; font-size: 13px; line-height: 19.5px;">Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in direct response and online marketing, media, publishing, financial services and law. She’s worked for renowned publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC</span>Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-9401358097461099222014-07-27T17:35:00.002-04:002017-03-18T20:40:39.988-04:00Pay Per Click Shockers and Secrets<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">Pay per click
(PPC), particularly Google’s Ad Words, is a marketing channel that can produce
profitable results for your business, whether your goal is lead generation or
sales.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">I have been
managing PPC for businesses, as an in-house marketing leader as well marketing
consultant, for over a decade now.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">Though the
years I have noticed many secrets to success that I wanted to share --
especially with business owners and marketers that haven’t tried PPC yet.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">First, I’d
like to clear the air about a big shocker… or actually a fallacy… that you need
a big budget to run an effective PPC campaign. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">You don’t. If
you happen to have a large budget, your ads will be shown more and you can spread
out your ad groups and test different types. With a smaller budget, you do need
to be more judicious with your efforts. But if you market smarter, not broader,
your campaigns can still produce positive results.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">I have run
PPC campaigns with total monthly budgets of $1,000. I have run campaigns with
total daily maximum budgets ranging from $25-$50. These campaigns brought in
both sales and leads despite their limited spending. But they do require active
management, strategic thinking, deep PPC knowledge, and refinement/optimization.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-family: "arial" , "sans-serif";">The PPC Tri-Pod<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">What is going
to determine the cost and return of your campaign are 3 simple things I call
the “PPC Tri-pod”, as it supports your entire PPC efforts:</span><br />
<span style="font-family: "arial" , sans-serif; text-indent: -0.25in;">1) </span><span style="font-family: "arial" , sans-serif; text-indent: -0.25in;">Keywords</span><br />
<span style="font-family: "arial" , sans-serif; text-indent: -0.25in;">2) Creative
(or banner ad, if it’s running on the display network)</span><br />
<span style="font-family: "arial" , sans-serif; text-indent: -0.25in;">3) Redirect
URL</span><span style="font-family: "arial" , sans-serif; text-indent: -0.25in;"><br />So in order
for you to get the most bang for your buck with PPC you should be aware of a
few things regarding the PPC Tri-pod:</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif";">Keywords.</span></b><span style="font-family: "arial" , "sans-serif";"> The more popular the keyword, the
more cost per click (CPC) it’s going to have. So it’s very important to do your
keyword research before you start selecting your keywords as you’re setting up
your campaign.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">I like to use
</span><a href="http://www.keywordspy.com/"><span style="font-family: "arial" , "sans-serif";">Keywordspy.com</span></a><span style="font-family: "arial" , "sans-serif";">. The ‘lite’ version is free, but you
can also upgrade to the full version and see more results and have more
capabilities for a monthly fee. Google used to have their Keyword External
Tool, which has since morphed into </span><a href="https://adwords.google.com/KeywordPlanner"><span style="font-family: "arial" , "sans-serif";">Google
Adwords Keyword Planner</span></a><span style="font-family: "arial" , "sans-serif";">.
You need a gmail account to access this free tool.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">Either of
these tools will allow you to enter keywords or keyword phrases and then view
popularity (actual search results) as well as what the average CPCs are. This
is important for your keyword selection and bidding. You can also type in your
‘core’ or focus keywords and get additional ad group/keyword ideas. To help
refine your search terms you can also choice broad match, broad match modifier,
phrase match, exact match and negative match.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";">If you pick a
word that is too vague or too under-searched, your ad will not see much (or
any) action. Impressions will either not be served, or if they are served (in
the case of a vague word), it may cost you a high CPC. In addition, a vague
keyword may not be relevant enough to get you a good conversion rate. Since you
pay by the click, your goal is to monetize that click by getting an instant
conversion. And conversions, my friends, will be the role of the landing page.
I’ll talk about that more in a moment.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "sans-serif";">Creative.</span></b><span style="font-family: "arial" , "sans-serif";"> This is your text ad (or banner ad,
if you’re running in Ad Word’s display network). For Google to rank your ad favorably, and
more important, for you to get the best conversion results possible – there
needs to be a relevancy and synergy between your keyword, text ad and landing
page. Google will let you know if you’re not passing muster by your ad’s page
position and quality score. Once you carefully researched and selected your ad
group keywords, you want to make sure those keywords are consistent across the
board with your ad and landing page. Your text ad has 4 visible lines with
limited character count:<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
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<span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;">Headline (25 Characters)<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;">Description Line 1 (35 Characters)<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;">Description Line 2 (35 Characters)<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;">Display URL (35 Characters)<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;"><br /></span></div>
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<span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;">Your keyword must appear in your text ad as well as follow through and
appear in the content of your landing page.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;">This will give you a good quality rank with Google, but also help
qualify the prospect and carry the relevancy of the ad through to the landing
page. Why is this important? It helps maintain consistency of the message and
also set expectations with the end user. You don’t want to present one add and
then have a completely different landing page come up. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;">Not only is that a ‘bait and switch’, but it’s costly. Since you’re
paying for clicks, a great ad that is compelling and keyword rich, but not cohesive
to your landing page will not convert as best as one that is. And your campaign
will actually lose conversions.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;"><br /></span></div>
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<b><span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;">Redirect
URL.</span></b><span style="font-family: "arial" , "sans-serif"; mso-bidi-font-style: italic;"> This is your landing page. Different goals and different industries
will have different formats. A lead generation campaign, which is just looking
to collect email addresses to build an opt-in email list, will be a ‘squeeze
page’. This is simply a landing page with a form asking for first name and
email address in return for giving something away for free albeit a bonus
report, free newsletter subscription or similar. It’s got its name since it’s
‘squeezing’ an email address from the prospect. Some retail campaigns will
direct prospects directly to their ecommerce site or catalog page (as opposed to a sales page). Direct response
online marketers will drive their traffic to a targeted promotional landing
page. Where it’s not typically a webpage
where there’s other navigation or distractions that will take the prospect away
from the main goal. It’s more streamlined and focused. The copy is not
technical, it’s compelling and emotional, like promotional copy you would see
in a sales letter. The anatomy of your redirect URL will vary on your goal and
offer. It will take optimization and testing to see what’s working and what’s
not. And that’s par for the course. If you’re testing, I suggest elements that
scream and not whisper, such as long copy vs. short copy, or headlines and
leads that are different themes. However, no matter what your goal, whether
it’s going for the sale or the email address, you still need keyword
consistency between all creative elements.<o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "sans-serif";">Tips And Tricks For
Maximum ROI<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , "sans-serif";"><br /></span></b></div>
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<span style="font-family: "arial" , "sans-serif";">Whether you
have a big or small budget, there’s a few things I’ve learned over the years
that help the overall performance of a PPC campaign. Some of these are
anecdotal, so if you’ve seen otherwise, I suggest testing to see if it makes a
difference to <i>your</i> particular industry.<o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "sans-serif";">Ad and Landing Page.</span></b><span style="font-family: "arial" , "sans-serif";"> In general, I have noticed that
shorter, to the point, landing pages produce better results. And the rationale
is quite obvious. People searching the Web are looking for quick solutions to a
problem. This means your creatives have
to not only be keyword rich, but compelling and eye-caching. You have seconds
to grave a Web surfers attention and get them to click. In the same essence,
the landing page has to be equally relevant and persuasive, and typically
shorter in copy. Keep in mind Google has many </span><a href="https://support.google.com/adwordspolicy/answer/176095?hl=en"><span style="font-family: "arial" , "sans-serif";">rules</span></a><span style="font-family: "arial" , "sans-serif";"> surrounding ad copy development. So
write your text ads in accordance to their advertising </span><a href="https://support.google.com/adwordspolicy/answer/1316548?hl=en"><span style="font-family: "arial" , "sans-serif";">policy</span></a><span style="font-family: "arial" , "sans-serif";">. <o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "sans-serif";">Price Point.</span></b><span style="font-family: "arial" , "sans-serif";"> Again, in my personal experience,
most Web surfers have a price threshold. And that’s items under about $79. When
running a PPC campaign, think about price points that are more tolerable to
‘cold’ prospects, that is, people that haven’t built a relationship with you or
know anything about you. They have no brand loyalty. They don’t know you from
Adam. So getting a sale at a lower price point is an easier sell than a product
you have that hundreds of dollars. Luxury items or items with strong
recognition and brand loyalty are the exception to that rule. As a direct
response marketer, I urge you to price test and see for yourself.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif";"><br /></span></div>
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<b><span style="font-family: "arial" , "sans-serif";">Campaign set up.</span></b><span style="font-family: "arial" , "sans-serif";"> There’s a few tactics I noticed helps
with ad exposure, clicks and saving money. When you’re setting up your campaign
you can day part, frequency cap and run ad extensions. Day parting allows you
to select the hours of the day you’d like your campaign to run; Ad extensions
allows you to add components to your text ad to help visibility and call to
action such as location, site links, reviews and more; And frequency capping
lets you set a </span></div>
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<span style="font-family: "arial" , "sans-serif";">threshold on how many times you’d like a given person to see
your ad (based on impressions).<o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "sans-serif";">PPC Networks.</span></b><span style="font-family: "arial" , "sans-serif";"> It’s smart not to put all your eggs
in one basket. In addition to Google Ad
Words, try running campaigns on other PPC networks such as Bing/Yahoo, Adroll
(retargeting through Facebook), Advertising.com/AdSonar.com, SiteScout.com
(formerly Adbrite.com), and Kanoodle.com. Then see where you get the best cost
per click, cost per conversion, and overall results.<o:p></o:p></span></div>
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<br />
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<span style="font-family: "arial" , "sans-serif";">I’ve only
touched the surface here. There are more tactics and features that can help a
PPC campaigns performance. So get yourself familiar with it, read up on the
best practices, and don’t be afraid to put your toe in the water. As with any marketing tactic, some channels
will work for your business, and some won’t. But you won’t know unless you
test. Just remember the foundation of success hinges on the PPC Tri-Pod. The
possibilities are endless. <o:p></o:p></span><br />
<span style="font-family: "arial" , "sans-serif";"><br /></span>
<span style="font-family: arial, sans-serif;">UPDATE: If you'd like to get more for your budget... or you are new to PPC and want to put your toe in the water for a minium budget, try testing Bing before you try Google Ad Words. Bing is effective and typically has a lower cost per click, therefore you get more for money with your overall budget. I ran two campaigns at the same time, identical keywords, one on Bing and one on Google. For one month, the Bing campaign had almost 4x higher click rate, and cost me about $500. The Google campaign, with the same ads and keywords, cost me about $1500 and had a click rate of between 1-2%. Part of the reason is market share. Google has more and hence more people are bidding for the same keywords driving up the cost per click rate. </span></div>
Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-80467373492410642452014-07-01T11:43:00.001-04:002014-07-01T11:43:07.275-04:00How to Create High Performing Sweepstakes for Lead-Gen EffortsRepublished from my latest article in Target Marketing:<br />
http://www.targetmarketingmag.com/blog/how-create-high-performing-sweepstakes-lead-gen-efforts<br />
<br />
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20.799999237060547px;">OK, I know what you're thinking … viable leads typically don't come from sweepstakes and contests.</span><br />
<div style="background-color: white; border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20.799999237060547px; padding: 10px 0px;">
And when not done correctly, that's exactly right.</div>
<div style="background-color: white; border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20.799999237060547px; padding: 10px 0px;">
However, just as any online direct response tactic, this one is no different. Over the years, sweepstakes marketing has become refined through testing and targeting. And since the boom in social media, sweepstakes are more popular than ever.</div>
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But before you embark on this tactic, there are a few core concepts to know—as well as best practices.</div>
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<strong style="margin: 0px; padding: 0px;">The Precursors</strong></div>
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It's important to get to know your list to help<strong style="margin: 0px; padding: 0px;"> </strong>determine its value and how much you are willing to give away for a lead, such as:</div>
<ul class="unIndentedList" style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20.799999237060547px; list-style: none outside; margin: 0px; padding: 0px;">
<li style="background: url(http://www.targetmarketingmag.com/common/images/list_icons/listicon_sprite.gif) 7px 4px no-repeat; margin: 8px 0px; overflow: hidden; padding: 0px 0px 0px 25px;">What is your average conversion time (how long does it take someone to move from a lead to a buyer—30, 60, 90-plus days?)</li>
<li style="background: url(http://www.targetmarketingmag.com/common/images/list_icons/listicon_sprite.gif) 7px 4px no-repeat; margin: 8px 0px; overflow: hidden; padding: 0px 0px 0px 25px;">What is the lifetime value (LTV) per buyer?</li>
<li style="background: url(http://www.targetmarketingmag.com/common/images/list_icons/listicon_sprite.gif) 7px 4px no-repeat; margin: 8px 0px; overflow: hidden; padding: 0px 0px 0px 25px;">What is your average revenue per name?</li>
<li style="background: url(http://www.targetmarketingmag.com/common/images/list_icons/listicon_sprite.gif) 7px 4px no-repeat; margin: 8px 0px; overflow: hidden; padding: 0px 0px 0px 25px;">What is your average cost per lead (CPL)?</li>
</ul>
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<strong style="margin: 0px; padding: 0px;">Conversion Time.</strong> Monitor a group of new names (perhaps by campaign) who come on your file and see at what point, at what percent and for what dollar amount your leads convert to buyers. This will help you know how much and how long it takes a lead to convert. Let's say you have a pay-per-click campaign and, in the first 30 days, 20 percent of the leads convert and the average unit sale is $50. This shows you your time threshold for getting a sale. You'll know when to anticipate revenues and can manage your budget accordingly.</div>
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<strong style="margin: 0px; padding: 0px;">LTV.</strong> You take the total your buyers purchased: Let's say over five years, this group collectively spent $100,000, and divide that amount by number of buyers (let's say its 500). Your LTV is $200. This will show you the potential long-term opportunity for a buyer's worth, as well as the loss (if the customer leaves your list).</div>
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<strong style="margin: 0px; padding: 0px;">Rev Per Name.</strong> This is more for the current buyers on your file not long term, as with LTV. Take the total your buyers spend at 30, 60 and 90 days; and at each time point, divide that amount by the number of buyers. So let's say at 30 days, your newest names bring in collectively $10,000 and there are 1,000 buyers. That is a $10/rev per name. This will show you current buyer worth and your threshold for acquisition costs.</div>
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<strong style="margin: 0px; padding: 0px;">Cost Per Lead.</strong> When you're doing an acquisition effort, how much does it cost you per name? Take the cost of the media buy and divide by the number of leads that came in. This will tell you how much you typically spend to bring in a new name. Ideally, you want to keep you cost per lead much lower than your revenue per name and LTV. I like to hover between $5 and $25 CPL. CPLs will be different by channel. However, if you bring in a lead at $50 and you know, based on your list performance, that name will spend $75 in the first 6 months, you can afford to take an initial loss.</div>
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<strong style="margin: 0px; padding: 0px;">The Offer</strong></div>
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What are you going to give away? The value of the giveaway should be something that won't be viewed as too good to be true by users as well, as one you can earn back (based on the aforementioned list criteria and in a certain time period). So knowing your giveaway threshold is important.</div>
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In addition to being realistic and appealing, the offer should also be relevant and interesting to your target prospect.</div>
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I've seen random sweepstakes offers on the Web, as I'm sure you have. One in particular, a publishing company, featured an offer: "Win a free iPad."</div>
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This makes zero sense to me in so many ways …</div>
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Unless this publishing company is uploading an app on the iPad with a free online subscription to one of their publications, I don't see the relevance for the end-user. This publisher will likely wind up with thousands of leads, but they will be unqualified, irrelevant people looking for a free electronic device and not in the other information products they offer.</div>
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Plus there's an out-of-pocket cost for the product and shipping of the product.</div>
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This, in my opinion, is typical of the "old" sweepstakes offers where little strategy and direct response knowledge seemed to go into planning the campaign.</div>
<div style="background-color: white; border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20.799999237060547px; padding: 10px 0px;">
However, one website I discovered in my research for this article seems to hit the nail on the head and offer something synergistic to their leads, as well as qualifies the lead for future potential sales via cross-sell and upsell efforts.</div>
<div style="background-color: white; border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20.799999237060547px; padding: 10px 0px;">
Take skin care company, <a class="externalicon applied" href="http://www.dermagist.com/" style="border-bottom-color: rgb(153, 153, 153); border-bottom-style: dotted; border-bottom-width: 1px; color: #990000; margin: 0px; padding: 0px; text-decoration: none;" target="_blank" title="Dermagist">Dermagist</a><img alt="Opens in a new window" src="http://www.targetmarketingmag.com/common/images/icons/link-off.gif" style="margin: 0px; padding: 0px 5px;" title="Opens in a new window" />. Their sweepstakes offer is for lead generation, touts a "$200 shopping spree," and is featured on their website and Facebook page. The tactics they are using can be applied to most any industry.</div>
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Leads have to "register" by liking Dermagist's Facebook page, as well as post on Dermagists' Facebook page why they love the product. Winners are chosen monthly and given a promo code worth $200 toward anything in their store. No purchase is necessary.</div>
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<strong style="margin: 0px; padding: 0px;">What I Like …</strong></div>
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The offer is ongoing, so it's a continuity of new leads (email addresses) coming in on a monthly basis to help build the list and offset any attrition.</div>
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The prize is realistic, targeted and qualifies the recipient based on relevant interest—it's appealing to those interested in skincare products and is a great way to get repeat and referral sales.</div>
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Leads have to "register" by liking Dermagist Facebook page, as well as post on their Facebook wall why they love the product. This strategy helps with social media engagement (boosting page "likes," visibility and credibility), as well as product awareness.</div>
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I also liked that on the website's sweepstakes registration page, last month's winner's name was posted. This helps reinforce contest legitimacy.</div>
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<strong style="margin: 0px; padding: 0px;">Location, Location, Location</strong></div>
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Where you promote your sweepstakes is equally important for targeting and relevance.</div>
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There's the obvious, such as having a banner ad, header content or interstitial on the website's home page mentioning the promotion.</div>
<div style="background-color: white; border: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20.799999237060547px; padding: 10px 0px;">
You can also promote it on your business' Facebook page organically (through fan page timeline and wall posts), through <a class="externalicon applied" href="https://apps.facebook.com/sweepstakes-fb" style="border-bottom-color: rgb(153, 153, 153); border-bottom-style: dotted; border-bottom-width: 1px; color: #990000; margin: 0px; padding: 0px; text-decoration: none;" target="_blank" title="apps">apps</a><img alt="Opens in a new window" src="http://www.targetmarketingmag.com/common/images/icons/link-off.gif" style="margin: 0px; padding: 0px 5px;" title="Opens in a new window" />, as well as through targeted ads and boosted posts, selecting audiences in the Newsfeed that are like-minded with your target customer.</div>
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<a class="externalicon applied" href="https://www.tabsite.com/" style="border-bottom-color: rgb(153, 153, 153); border-bottom-style: dotted; border-bottom-width: 1px; color: #990000; margin: 0px; padding: 0px; text-decoration: none;" target="_blank" title="Tabsite">Tabsite</a><img alt="Opens in a new window" src="http://www.targetmarketingmag.com/common/images/icons/link-off.gif" style="margin: 0px; padding: 0px 5px;" title="Opens in a new window" /> has a variety of Facebook-friendly apps for contests and sweepstakes (photos, trivia and more).</div>
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A word of caution: If you are promoting a sweepstakes on Facebook, make sure to follow its <a class="externalicon applied" href="https://www.facebook.com/page_guidelines.php" style="border-bottom-color: rgb(153, 153, 153); border-bottom-style: dotted; border-bottom-width: 1px; color: #990000; margin: 0px; padding: 0px; text-decoration: none;" target="_blank" title="guidelines">guidelines</a><img alt="Opens in a new window" src="http://www.targetmarketingmag.com/common/images/icons/link-off.gif" style="margin: 0px; padding: 0px 5px;" title="Opens in a new window" /> or your campaign may run the risk of getting shut down.</div>
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Promoting it organically with search engine marketing is another tactic, such as with free online press releases.</div>
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And, of course, if your budget allows, you can promote your sweepstakes through targeted media buys (banner ads, email list rental) and pay-per-click. These costs should be factored into the overall campaign effort and cost per lead.</div>
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So when you start thinking about your acquisition efforts and how sweepstakes may be used, know that through the evolution of the consumer and Internet marketing in general, this is not your father's sweepstakes anymore.</div>
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 20.799999237060547px;">Being a creative and strategic marketer will help you take this strategy to a whole new, high-performing level.</span>Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-83366221760226965092014-06-24T18:50:00.001-04:002014-06-25T18:06:12.503-04:002014 Word Cup News: Uruguay vs. Italy. An Open Letter to Sports Press and FIFA(***Abajo es en Espanol)<br />
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I typically never vent or rant on my blog, but I feel compelled to today. So although I typically write about marketing, today are my thoughts on the game between Uruguay and Italy.<br />
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I am disgusted with what I witnessed. I admit I am no soccer fanatic, but I know right from wrong. And I witnessed wrong on so many levels. Shame on you Ref and Italy.<br />
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The Ref was blatantly showing favoritism to Italy. Italy repeatedly held (which is a foul), hit, and even kicked, Uruguay players and no yellow cards for Italy. This happened so many times, I stopped keeping count after 5. Only once did Italy get a verbal ‘warning’ from the Ref.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwV5cviv851MwKYdG4Jcpz-S_HMfpDww_DtJAWRi8yY0SB8cqXOl86tzPzPzDUBFPRNOjRZX1Yjy46KbE7MY43YPxx2pFqN6U9f8aqqOrsA7jzBeI-L8aUOFKD3w_2X_jWOF8OnOxeJZ8/s1600/uruguay.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwV5cviv851MwKYdG4Jcpz-S_HMfpDww_DtJAWRi8yY0SB8cqXOl86tzPzPzDUBFPRNOjRZX1Yjy46KbE7MY43YPxx2pFqN6U9f8aqqOrsA7jzBeI-L8aUOFKD3w_2X_jWOF8OnOxeJZ8/s1600/uruguay.jpg" /></a></div>
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Cavani was in perfect position in front of the goal and Italian player literally held him, putting his arms around Cavani, and pushing him to the floor. Cavini and the coach for Uruguay held their arms out to show the Ref 'holding'. But no warning. No yellow card.<br />
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Two Uruguay players got kicked hard, what looked to be deliberate (based on the slow-mo…one instant replay) one in the ribs and the other in his shin/lower leg with the soccer cleat. Yet no commentators talked about this obvious and blatant show of favoritism and improper conduct.<br />
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Italy played with arrogance for a long time... like they were untouchable.But who could blame them after all the 'free passes' the Ref gave them? The Ref finally gave them a red card for their bad behavior in an incident that simply could not be ignored..<br />
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I guess the Ref had to throw Uruguay a bone and make it look somewhat like he was impartial. At least for appearances sake.<br />
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Then, to add insult to injury, Italy’s head coach actually had a smirk on his face when the Uruguay player kicked in the ribs was down on the floor. The TV camera panned in on his face. He thought it was funny. It was in ill taste.<br />
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The Uruguayan team and the coach kept looking at the Ref with puzzlement in their faces.<br />
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The other joke was that Italy kept throwing themselves on the floor or completely over-acting just to run the clock down. They all should get Oscars for their theatrics. It was unbelievable that the Ref didn't give any warnings or yellow cards for their blatant clock-running.<br />
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The Ref actually let Italy players take their sweet time and slowly walk off the field, pretending to be injured. Then, the same players would hop back in to play 5 seconds later as soon as they got to the side-lines. That was a quick recovery.<br />
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So transparent, but yet no sports commentator said a peep.<br />
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The entire game Uruguay took hit after hit, and foul play after foul play, and the only eyes that didn't seem to catch it was the Ref. Hmmm. Coincidence?<br />
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The Ref had the audacity to actually give the goalie for Uruguay a yellow card for ‘taking too long’ to throw out the ball… but no yellow cards for Italy’s repeated slow walk offs, disturbances, distractions, and unsportsman-like conduct.<br />
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FIFA should take action against this Ref.<br />
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One of Italy’s players, Chiellini, hit Suarez in the mouth than was trying to insinuate that Suarez bit him by pulling down the shoulder of his soccer jersey. And if you look at the close-up photo on Ovacion of the alleged bite, the mark looks more like freckles than anything else.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgX0_Qm54D2w9RhVh3c0LK-y2elOIi7A2qZKmr6pY1NQICTNPUCWZfVGz63INgNRth-IaR8HuFkYURWI644rSXq1hhk_GVzEWvO87mNpcrQ8v9kPwKawdndmlNGyrJK0ZS6MNBm218czI/s1600/mentiroso.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgX0_Qm54D2w9RhVh3c0LK-y2elOIi7A2qZKmr6pY1NQICTNPUCWZfVGz63INgNRth-IaR8HuFkYURWI644rSXq1hhk_GVzEWvO87mNpcrQ8v9kPwKawdndmlNGyrJK0ZS6MNBm218czI/s1600/mentiroso.jpg" height="182" width="320" /></a></div>
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Could this just be sore loser syndrome? A bit hypocritical?<br />
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After 90 minute of hard play against Uruguay, <i>now</i> the Italians are going to call for un-necessary roughness?<br />
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The press’ attention is all over Suarez for a ‘supposedly’ biting, but none of this same press made any comments about the kicks and hits Italy was giving Uruguay for 90 minutes.<br />
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But of course whether it's true or not, Suarez has this reputation for biting, so the perception is reality. Sports commentators and press have already condemned him. <br />
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Despite all of these adversities, in around the 80th minute, Uruguay scored a beautiful goal. Now the Ref really had to act. It seemed his job was to ‘help’ Italy and wouldn't you know he lived to that promise.<br />
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Not only did he give several foul/free/corner kicks to Italy to try and at least get them to tie the game (cause if they tied, Uruguay would go home), but he also added 5 minutes to the clock extending game to 95 minutes.<br />
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But that STILL wasn't enough. The Ref went nearly 2 minutes over the 95 minutes and didn't blow the whistle to almost 96 and half minutes.<br />
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Uruguay’s coach was pointing to his watch at around 91 minutes like, “What’s up dude, the Game is over, blow the whistle and let it go.”<br />
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I guess the Ref was holding out to the very end that somehow he would do his part to help Italy defeat La Celeste.<br />
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No such luck.<br />
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Uruguay’s skill and sheer heart helped them win, 1-0. And Italy is now going home.<br />
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Instead of the commentators focusing on the victory and determination Uruguay demonstrated today, they are now focusing on Suarez’s alleged ‘bite’.<br />
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Let it go. Uruguay won after getting physically beaten for 90 minutes. Dirty plays involving hits, holdings, kicks and more from Italy.<br />
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<b>Press: If you’re going to talk about unsportsman-like conduct…then talk about the ENTIRE game and Italy’s players' and coach’s behavior. Bottom line: If you don’t have anything nice to say, don’t say anything at all. Let Uruguay enjoy their victory. They earned it (and should get hazard pay for this game). And you all know it. Even though it's contrarian, speak up and talk about the four time world cup winning Italy's bad behavior against the 2 time world cup winning Uruguay. Stop making Suarez the scapegoat.</b><br />
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<b>FIFA: You should re-watch the footage of this game and the blatant, offensive and ridiculous calls the Ref made OR didn't make (depending on which team you're focusing on). Clearly selective enforcement and not behavior becoming of a FIFA referee.</b><br />
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======= EN ESPANOL======<br />
<h3 class="post-title entry-title" itemprop="name" style="background: url(http://www2.blogblog.com/rounders2/icon_arrow.gif) 10px 0.5em no-repeat rgb(255, 255, 255); border-color: rgb(187, 187, 187); border-style: dotted; border-width: 0px 1px 1px; color: #333333; font-family: 'Trebuchet MS', Verdana, Arial, sans-serif; font-size: 17px; margin: 0px; padding: 2px 14px 2px 29px;">
<a href="http://www.musclemarketing.blogspot.com/2014/06/noticias-de-la-copa-del-mundo-2014.html" style="color: #333333; text-decoration: none;">Noticias de la Copa del Mundo 2014: Uruguay vs. Italia. Una carta abierta a la prensa deportiva y a la FIFA</a></h3>
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<div class="post-body entry-content" id="post-body-4875105921072334022" itemprop="description articleBody" style="background-color: white; border-color: rgb(187, 187, 187) rgb(187, 187, 187) rgb(255, 255, 255); border-style: dotted; border-width: 0px 1px; font-family: 'Trebuchet MS', Verdana, Arial, sans-serif; font-size: 13px; line-height: 18.91499900817871px; margin: 0px 0px 0.75em; padding: 10px 14px 1px 29px;">
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$4:0">(***arriba es en Ingles)</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$4:0"><br /></span></span></span><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$4:0">Típicamente, nunca descargo o vocifero en mi blog, pero hoy me siento compelida. Así, aunque típicamente escribo acerca de marketing, hoy mis pensamientos están en el juego entre Uruguay e Italia.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$5:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$6:0">Estoy disgustada con lo que vi. Admito que no soy una fanática del fútbol, pero distingo lo correcto de lo incorrecto. Y vi incorrección en muchos niveles. ¡Qué vergüenza juez e Italia!</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$7:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$8:0">El juez estaba mostrando abiertamente favoritismo hacia Italia. Italia agarraba (lo que es foul) repetidamente, golpeaba y aun pateaba a los jugadores uruguayos y ni una tarjeta amarilla para Italia. Ocurrió muchas veces, paré de contar después de 5. Solo una vez Italia recibió una “amonestación” verbal del juez.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$8:0"><br /></span></span></span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjowSBjbefNPLjD4pLy4gHqtX44qSbiLrJ6PwN8hV4k2ovSnNVycR4mXvQCtRFj2uAbd4Y6er9AT5ImQfISggh6mac1Y0YDD3wQsr6sGjykpVvwV3f2YnlXnTsFoqrNdbV_eKS3U1i4Y0c/s1600/uruguay.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjowSBjbefNPLjD4pLy4gHqtX44qSbiLrJ6PwN8hV4k2ovSnNVycR4mXvQCtRFj2uAbd4Y6er9AT5ImQfISggh6mac1Y0YDD3wQsr6sGjykpVvwV3f2YnlXnTsFoqrNdbV_eKS3U1i4Y0c/s1600/uruguay.jpg" /></a></div>
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$8:0"><br /></span></span></span>
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$9:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$10:0">Cavani estaba en perfecta posición frente al arco y un jugador italiano literalmente lo sostuvo, poniendo sus brazos a su alrededor y empujándolo al piso. Cavani y el entrenador de Uruguay mostraron sus brazos en señal de abrazo para mostrar al juez el “agarrón”. Pero ninguna advertencia. Ninguna tarjeta amarilla.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$11:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$12:0">Dos jugadores uruguayos fueron duramente golpeados, lo que pareció ser deliberado (basado en la repetición instantánea en cámara lenta), uno en las costillas y el otro en la canilla (espinilla) con el taco del botín. Sin embargo, ningún comentarista habló acerca de esta obvia y abierta muestra de favoritismo y de conducta impropia.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$13:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$15:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$16:0">Italia jugó con arrogancia por un largo período… como si fueran intocables. Pero ¿quién puede culparlos después de todos los "pases libres” que les dio el juez?. El juez finalmente les mostró tarjeta roja por su mal comportamiento en un incidente que simplemente no podía ser ignorado. Al menos para cubrir las apariencias.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$17:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$18:0">Supongo que el juez tenía que tirarle un hueso a Uruguay y hacer parecer que era imparcial. Al menos para cubrir las apariencias.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$19:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$20:0">Así, para añadir sal a la herida, el entrenador de Italia tenía una sonrisa burlona en su cara cuando el jugador uruguayo pateado en las costillas estaba tirado en el suelo. La cámara de TV paneó en su cara. Pensó que era divertido. Fue de mal gusto.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$21:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$22:0">El equipo uruguayo y el técnico se quedaron mirando al juez con perplejidad en sus caras.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$23:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$24:0">La otra broma fue que los italianos se tiraban al piso o sobreactuaban para hacer correr el reloj. Todos ellos deberían ganar Oscar por sus actuaciones. Fue increíble que el juez no hiciera ninguna advertencia o mostrara tarjeta amarilla por su abierto hacer tiempo.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$25:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$26:0">El juez dejó, de hecho, a los jugadores italianos tomarse su dulce tiempo y caminar lentamente fuera del campo, pretendiendo estar lesionados. Entonces, los mismos jugadores saltarían de vuelta al juego 5 segundos más tarde, tan pronto tocaban la línea de banda. Eso era una recuperación rápida.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$27:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$28:0">Así de transparente, pero ningún comentarista deportivo dijo un pito.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$29:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$30:0">Todo el partido Uruguay recibió golpe tras golpe y juego sucio tras juego sucio, y los únicos ojos que no parecieron captarlo fueron los del juez. Hmmmm. ¿Coincidencia?</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$31:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$33:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$34:0">El juez tuvo la audacia de mostrarle al guardameta de Uruguay una tarjeta amarilla por “tomarse demasiado tiempo” para sacar el balón… pero ninguna tarjeta amarilla para las repetidas lentas salidas, perturbaciones, distracciones y conductas antideportivas de Italia.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$35:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$36:0">FIFA debería tomar acciones contra este juez.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$36:0"><br /></span></span></span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjovVtsNFZw4o8qrNn5P2tKskWedqWkOxwg6WPgHN61FpLRA_XipcUtGgi0Pe0FooHMneZ7y4x3btwE3kecLwpbLMKd5g7Fjhl5dW9IJ2HGYlhEspSl0b2dHeatziBMQto2VnQBN-IU4M/s1600/mentiroso.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjovVtsNFZw4o8qrNn5P2tKskWedqWkOxwg6WPgHN61FpLRA_XipcUtGgi0Pe0FooHMneZ7y4x3btwE3kecLwpbLMKd5g7Fjhl5dW9IJ2HGYlhEspSl0b2dHeatziBMQto2VnQBN-IU4M/s1600/mentiroso.jpg" height="182" width="320" /></a></div>
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$37:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$38:0">Uno de los jugadores de Italia, Chiellini, golpeó a Suárez en la boca y estuvo tratando de insinuar que Suárez lo mordió bajándose el hombre de su camiseta. Y si se mira al acercamiento de la foto en Ovacion del supuesto mordisco, la marca parece más pecas que cualquier otra cosa.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$39:0" /><br /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$42:0">¿Podría ser esto solo un syndrome de mal perdedor? ¿Un poco hipócrita?</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$43:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$45:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$46:0">Después de 90 minutos de juego duro contra Uruguay, ¿ahora los italianos van a demandar por innecesaria brutalidad?</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$47:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$49:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$50:0">La atención de la prensa está toda sobre Suárez por un “supuesto” mordisco, pero ninguna de esa misma prensa hace ningún comentario sobre las patadas y golpes que Italia estuvo dándole a Uruguay durante 90 minutos.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$51:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$52:0">Pero, por supuesto, sea o no verdad, Suárez tiene esa reputación de morder, así la percepción es realidad. Los cometaristas deportivos y la prensa ya lo han condenado.</span></span></span><br />
<span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3" style="background-color: #f6f7f8; color: #141823; font-family: 'Helvetica Neue', Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 18px;"><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0"><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$53:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$54:0">A pesar de esas adversidades, alrededor el minuto 80, Uruguay marcó un bonito gol. Ahora el juez realmente debía actuar. Parecía que su trabajo era “ayudar” a Italia y ¡vaya si vivió esa promesa!</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$55:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$57:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$58:0">No solo le otorgó varios fouls/libres/corners a Italia para tratar y al menos llevarlos al empate (porque si empataban, Uruguay iría a casa), sino que además adicionó 5 minutos al reloj extendiendo el juego a 95 minutos.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$59:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$61:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$62:0">Pero eso TODAVIA no fue suficiente. El juez fue cerca de 2 minutos más de los 95 y no pitó hasta casi 96 minutos y medio.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$63:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$65:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$66:0">El técnico de Uruguay estaba señalando su reloj alrededor del minuto 91. “¿qué pasa dandy?, el juego ha terminado, pita y déjalo ir”.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$67:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$69:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$70:0">Supongo que el juez estaba pensando hasta el mismo final que de algún modo el debería hacer su parte para ayudar a Italia a vencer La Celeste.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$71:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$73:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$74:0">No tuvo suerte.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$75:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$77:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$78:0">La habilidad de Uruguay y su puro corazón lo ayudaron a ganar, 1-0. E Italia ahora está yendo a casa.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$79:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$81:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$82:0">Los comentaristas, en lugar de enfocarse en la Victoria y determinación que Uruguay demostró hoy, están enfocados en el supuesto “mordiscón” de Suárez.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$83:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$85:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$86:0">Déjenlos. Uruguay ganó después de haber sido golpeado durante 90 minutos. Juegos sucios que involucraron golpes, patadas y más por parte de Italia.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$87:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$89:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$90:0">Prensa: Si van a hablar de conducta antideportiva… entonces hablen del juego ENTERO y del comportamiento de los jugadores y el técnico italianos. Finalmente: Si no tienen nada lindo que ceir, entonces no digan nada. Dejen a Uruguay disfrutar su victoria. Lo ganaron (y deberían ganar una prima por peligrosidad por este juego). Y ustedes todos lo saben. Aún si es contrario, hablen y cuenten sobre las cuatro copas mundiales que el mal comportamiento italiano ganó contra las dos copas ganadas por Uruguay. Paren de hacer de Suárez el chivo emisario.</span><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$91:0" /><br data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$93:0" /><span data-reactid=".2x.1:3:1:$comment10203893659079021_10203894636623459:0.0.$right.0.$left.0.0.1:$comment-body.0.3.0.$end:0:$94:0">FIFA: Deberían volver a ver la película completa del partido y los descarados, ofensivos y ridículos fallos que el juez hizo O no hizo (dependiendo de en qué equipo se focalicen). Claramente selectivo para hacer cumplir el reglamento y no un comportamiento esperable de un juez de la FIFA.</span></span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-26094160229739363562013-08-31T12:36:00.004-04:002013-08-31T12:36:59.971-04:007 Ways to Maximize Fulfillment and Collateral Pieces for Profits<i> My latest article in Target Marketing...</i><br />
<br />
Sure, fulfillment and inserts aren't as sexy as other forms of
marketing, but they can be viable ways to bring in steady, ancillary
revenues.<br />
<br />
I've seen some online publishers bring in hundreds of thousands of
dollars with a carefully thought-out insert program. For instance,
taking a direct mail control piece and adding it in customer fulfillment
packages as an insert. A no-brainer, right?<br />
<br />
Wrong! You'll be surprised how many businesses are leaving money on the table by <em>not </em>doing this.<br />
Are you leveraging your fulfillment kit? Do you have a strategy for your inserts? <em></em><br />
<em><br /> </em><br />
Here are some simple ideas, when applicable, for print and electronic
fulfillment that help encourage sales (cross-sells) and help customer
lifetime value:<br />
<ol type="1">
<li><strong>Personal Welcome or Thank You Letter</strong> (whether it's
for newsletters, products or services. It could highlight all
products OR current top sellers). This is the first thing a new
customer will see. Make sure it is written in a personal, comfortable
tone—welcoming the customers and reiterating what a good decision they
just made and thanking them for their purchases. You can also add a
little verbiage about your core values and what makes you unique
in the marketplace. Be sure to reiterate any product guarantees you
have, as well as customer service contact information. </li>
<li><strong>Cross-marketing Piece</strong>. This can be a current
direct mail piece edited for insert purposes. A flier highlighting a
current hot product OR a natural, synergistic upsell from the product
ordered. Or a "customer favorites" catalog. This encourages
continued purchases now and down the road. </li>
<li><strong>Coupon or special discount offer.</strong> (or if
electronic, coupon/promo code for online ordering). Consider
offering a special "thank you" coupon or a "share this with a
friend/family member" coupon for additional sales and viral/word of
mouth marketing. </li>
<li><strong>Free Sample.</strong> (Women may remember Avon used to
include tiny little lipsticks or perfume with their order. This
approach can be translated in most any business—it could be a
small, economy/sample size product, a bonus report, or more.
Customers love, love, love freebies! </li>
<li><strong>Renewal at Birth. </strong>This is a popular publishing term.<strong> </strong>If
you're selling a subscription service or continuity program, you
can include a renewal order form with your first issue at a special
early discount rate. </li>
<li><strong>Packing Slip.</strong> Many people overlook this
fulfillment piece, but it can be used for more than printing out
what is being sent to your customer. You can print your return
policy/instruction on this piece of correspondence, as well as adding
several product return reasons to help evaluate customer satisfaction
and product refinement, going forward. </li>
<li><strong>Feedback/Testimonial Form.</strong> Have a form to
solicit customers' feedback and testimonials. This information
could be priceless, as far as customer service, marketing, and new
product development. Make sure your testimonial collection process
is compliant so you can use stellar comments in future marketing
efforts.</li>
</ol>
As most direct response marketers know, the first zero to 30 days is
when a customer is red hot—as legendary entrepreneur and best-selling
author of, <a class="externalicon applied" href="http://ezinearticles.com/?Ready,-Fire,-Aim-by-Michael-Masterson---Book-Review&id=3803173" target="_blank" title=""Ready Fire Aim," Michael Masterson,">"Ready Fire Aim," Michael Masterson,</a><img alt="Opens in a new window" src="http://www.targetmarketingmag.com/common/images/icons/link-off.gif" style="padding: 0 5px;" title="Opens in a new window" /> would say—in their "buying frenzy." So don't leave 'em cold. Give them cross-sell and upsell options.<br />
Leverage this timeframe with your communications and turn your
fulfillment pieces into another way to increase sales and
relationship-build with your customers.<br />
You may just turn on an additional revenue stream for your business!Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com8tag:blogger.com,1999:blog-5146801152041420258.post-3835899548480016722013-05-12T13:40:00.003-04:002013-05-12T13:40:35.400-04:007 Tips for Using ‘Power’ Polls For Listbuilding[From my <i>Target Marketing</i> blog post <a href="http://www.targetmarketingmag.com/blog/list-building-20-using-power-polls-for-prospecting">http://www.targetmarketingmag.com/blog/list-building-20-using-power-polls-for-prospecting</a>]<br />
<br />
Most people know Web 2.0 is simply the evolution of the Internet into an
environment of interactivity, reader participation and usability. Web
2.0 opens up the dialog between user and website or blog. This
connection can help generate traffic and a viral buzz.<br /> <br /> But from
a search engine marketing (SEM) standpoint, the benefits are clear and
measurable: More traffic and frequent interactivity (or posts) equal
better organic (free) rankings in search engine results. Getting good
organic rankings is a powerful way to find qualified prospective
customers.<br /> <br /> So what online tactic encourages Web 2.0 principles
as well as helps with search engine results page rank, visibility and
listing-building efforts? Targeted online prospecting polls, also known
as "acquisition" or "lead generation" polls.<br /> <br /> Based on the
specificity of your poll question, online acquisition polls can help
you: collect relevant names and email addresses; gauge general market
(or subscriber) sentiment; and generate sales (via a redirect to a
synergistic promotional page). Polls also allow for interactivity, where
participants can sound off about a hot topic.
<br />
I've been including strategic acquisition polls in my online
marketing strategy for nearly a decade now and have rarely been
disappointed with the results. Some websites, like <a class="externalicon applied" href="http://surveymonkey.com/" target="_blank" title="surveymonkey.com">surveymonkey.com</a><img alt="Opens in a new window" src="http://www.targetmarketingmag.com/common/images/icons/link-off.gif" style="padding: 0 5px;" title="Opens in a new window" />,
allow members to set up free or low-cost surveys and polls. However, it
may not allow you to include a name-collection component or a redirect
to a promotional or "thank you" webpage, which is essential for a
success.<br />
If that's the case, either ask your Webmaster to build you a
proprietary poll platform or use a poll script. You can find examples at
<a class="externalicon applied" href="http://hotscripts.com/" target="_blank" title="hotscripts.com">hotscripts.com</a><img alt="Opens in a new window" src="http://www.targetmarketingmag.com/common/images/icons/link-off.gif" style="padding: 0 5px;" title="Opens in a new window" />, <a class="externalicon applied" href="http://ballot-box.net/faq.php" target="_blank" title="ballot-box.net/faq.php">ballot-box.net/faq.php</a><img alt="Opens in a new window" src="http://www.targetmarketingmag.com/common/images/icons/link-off.gif" style="padding: 0 5px;" title="Opens in a new window" />, and <a class="externalicon applied" href="http://micropoll.com/" target="_blank" title="micropoll.com">micropoll.com</a><img alt="Opens in a new window" src="http://www.targetmarketingmag.com/common/images/icons/link-off.gif" style="padding: 0 5px;" title="Opens in a new window" />.<br />
Here are seven ways to help create a winning prospecting poll campaign:<br />
<strong>1. </strong><strong>Engage.</strong> Your poll question
should engage the reader, encourage participation, pique interest and
tie into a current event. And be sure to have a "comments" field where
people can make additional remarks. Sample topics: politics, the
economy, health, consumer breakthroughs, the stock market, foreign
affairs. <br /> <br /> <strong>2. Relevance.</strong> Your poll question
should also be related to your product, free e-newsletter editorial, or
free bonus report (which can be used as incentive). This will greatly
improve your conversion rate. Let's say your free offer is a sign-up to a
stock market e-newsletter and the upsell is a redirect landing page
promotion to a paid gold investment newsletter for $39/yr. In that case,
your poll question should be tied with the editorial copy and product,
something like "Where is gold headed in 2013?" Investors who favor gold
(your target audience), will respond to this question … and engage. You
are gaining these qualified prospects as leads and perhaps buying
customers.<br />
<br />
<strong>3.</strong><strong> Incentive. </strong>After people take
your poll, tell them that to thank them for their participation, you're
automatically signing them up for your quality, free e-newsletter or
e-alerts … which they can opt out of at any time. To reduce the number
of bogus email addresses you get, offer an extra incentive free
"must-read" report, too. And assuming it's your policy not to sell or
rent email names to third parties (and it should be, based on email best
practices), indicate your privacy/anti-spam policy next to the sign-up
button on your email sign up form. This will immediately reassure people
that it's safe and worry-free to give you their email addresses.<br /> <br /> <strong>4. Flag.</strong>
Having your poll question somehow tie into your product makes the names
you collect extremely qualified for future offers. Each name should be
flagged by your database folks according to the answer they gave by
topic category. You can create buckets for each product segment. Using
our investing e-newsletter example, categories could be gold, oil,
income, equities, etc. Segmenting the names into such categories will
make it easier for you to send targeted offers later. <br /> <br /> <strong>5. Results.</strong>
Use the poll feedback for new initiatives. In addition to collecting
names, online polls will help you gauge general market opinion—and could
help you come up with new products. <br /> <br /> <strong>6. Bonding.</strong>
Strengthen your new relationships. You need to reinforce the connection
between the poll people just participated in and your e-newsletter. So
make sure each name that comes in gets an immediate "thank you" for
taking the poll. This could be via autoresponder or redirect "thank you"
page. On your "thank you" page/email, can be a link for the
downloadable, free e-report you promised. Consider sending a series of
informational, warm and fuzzy editorial autoresponders to help new
subscribers get to know who you are, what you do and how your
e-newsletter will benefit them. This will help improve their lifetime
customer value.<br /> <br /> <strong>7. Results.</strong> Gratify
participants with the results. Don't just leave poll participants
hanging. Make sure you tell them the results will be published in your
free e-newsletter or on your website (to encourage them to check it
regularly), and then upload the results, as well as some of your best,
most engaging comments. This is great editorial fodder, as well as
helpful to increasing website readership and traffic.<br /> <br /> Marketers
have used polls internally (on their own company websites) for years.
But now more than ever, with its cost effectiveness and efficiency,
polls can be used to collect targeted leads and interact with prospects.<br />
<br />
Polls aren't just for finding leads, either. They are also great for
measuring market sentiment, doing competitor analysis and new product
development; which, in turn, can help customer retention, customer
service and sales.
Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com6tag:blogger.com,1999:blog-5146801152041420258.post-39682939271113155862012-12-17T11:05:00.001-05:002012-12-17T11:05:20.186-05:00Maximizing and Monetizing Your Mobile Marketing Efforts<span style="color: black;">A recent study by Google showed that 72% of
consumers surveyed said want mobile-friendly site. And if you’re site
isn’t one of them you may be losing leads and sales.<br />
<br />
The fact that we’re a nation that is on-the-go and pretty much living on
our smart phones or tablets means that you’re website should be adapted
to these mediums to help monetize your business.<br />
<br />
It also means that thinking about mobile marketing and how to
incorporate various forms of that into your marketing strategy should be
high on your list for 2013.<br />
<br />
<span style="font-size: 18px;"><strong>Mobile Friendly Must Haves</strong></span><br />
<br />
There are certain ‘must haves’ that consumers noted they are looking for in a mobile friendly website.<br />
Such features include:<br />
<br />
1. <strong>Being fast.</strong> This means having a site that loads in around 5 seconds or less.<br />
2. <strong>Being user friendly</strong><strong>. </strong>Having large
buttons, easy search capabilities, limited scrolling or pinching are
key, based on consumer feedback. Something to consider is having
responsive templates that adjust accordingly based on the users device,
albeit template, desktop or mobile phone. It’s also important to have
quick access to company information such as easy-to-find business
directions, contact numbers, product and purchasing information. Even
better, consider adding a ‘click to call’ access button to contact a
customer service rep to take an order via the phone as well as an option
for users to visit a non-mobile site. <br />
3. <strong>Being social.</strong> To continue bonding and viral marketing, don’t forget links to your business’s social media profile page.<br />
If you’re a smaller business that may not have the staff or resources to
include these features into your website, there are some free and trial
mobile conversion websites worth checking out, these include: </span><a href="http://precisionmarketingmedia.us5.list-manage.com/track/click?u=ee6b5698edddfeac4f68dbf56&id=ee18fadf44&e=d62bf48801" style="color: #336699; font-weight: normal; text-decoration: underline;" target="_blank"><span style="color: blue;">http://www.ginwiz.com</span></a><span style="color: black;">, </span><a href="http://precisionmarketingmedia.us5.list-manage.com/track/click?u=ee6b5698edddfeac4f68dbf56&id=36934d8a2f&e=d62bf48801" style="color: #336699; font-weight: normal; text-decoration: underline;" target="_blank"><span style="color: mediumblue;">http://www.dudamobile.com/</span></a><span style="color: black;"> , </span><a href="http://precisionmarketingmedia.us5.list-manage.com/track/click?u=ee6b5698edddfeac4f68dbf56&id=21b579fcf5&e=d62bf48801" style="color: #336699; font-weight: normal; text-decoration: underline;" target="_blank"><span style="color: mediumblue;">http://www.mobilizetoday.com</span></a><span style="color: black;">.<br />
<br />
<span style="font-size: 18px;"><strong>The App Attack </strong></span><br />
<br />
If you’re pondering if your business ‘app worthy’ or how you can
leverage apps for additional sales or leads, here’s some food for
thought…<br />
Paid apps could be a great way to add ancillary revenues to your
business and free apps could be used for collecting important data
(leads) which can be used for cross-selling. Some businesses even obtain
revenues through ads that are built in the app from sponsorship
partners.<br />
Whichever business model you choice, you still have to decide what
you’re app will feature. Typically, content is king. For instance if
you’re a financial publisher, you may consider having an app that has
stocks alerts and ideas, technical analysis, commentary and actionable
data that your end user (investors ) would find beneficial. Know your
audience and decide what kind of content is ‘app worthy’.<br />
<br />
Then of course you need to market and distribute your app for increased
visibility. You can promote your app though affiliate and joint venture
emails, press releases, content marketing, online classifieds, and
guerilla marketing in related forums and message boards. You can also
include your app in various marketplaces including Play/Apps Store
(Droid and iPhone), Blackberry Appworld, Apple Apps Store/iTunes, and
Amazon Appstore for Android.<br />
<br />
Of course, fees and commissions vary, but some are more cost-effective than you think. Here’s a great <a href="http://precisionmarketingmedia.us5.list-manage.com/track/click?u=ee6b5698edddfeac4f68dbf56&id=ad3e45d366&e=d62bf48801" style="color: #336699; font-weight: normal; text-decoration: underline;" target="_blank"><u>article</u></a> with more information. </span><span style="color: black;">I also found a free service worth checking out called Freeappalert.com as an alternate distribution channel for your app.<br />
<br />
<span style="font-size: 18px;"><strong>QR Codes</strong></span><br />
<br />
You’ve seen ‘em, those little square bar codes on just about everything
these days. But not everyone is using them properly and not ever
business needs them. QR codes, used the right way, can be a great way
to take offline marketing leads online. For instance, consider putting
these little guys on your business cards, collateral material,
fulfillment kits, promotional flyers, press kits, brochures and other
printed materials. Why? It’s a way for a consumer to ‘scan’ the barcode
and be redirected to your sign up/‘squeeze page’ or promotional webpage
to provide further information, and more importantly, collect valuable
data on them so you can follow up accordingly.<br />
<br />
<span style="font-size: 18px;"><strong>SMS Texting</strong></span><br />
<br />
Recent studies show that 97% of text messages are read within minutes of
receiving them. SMS text message marketing allows you to communicate
directly to your target market by sending a simple, quick text message.
This permission-based program is perfect because your recipients have
opted-in to receive your messages. If you choose SMS texting for either
bonding (editorial) or marketing (promotions), in addition to your
standard anti-spam and privacy policy verbiage, make sure on your sign
up form it’s clearly stated that subscribers who elect to be contacted
this way they will receive important messages and special offers from
the publisher and select third-party partners as well as may be subject
to text messaging fees from the phone carrier. This <a href="http://precisionmarketingmedia.us5.list-manage.com/track/click?u=ee6b5698edddfeac4f68dbf56&id=23bce220f5&e=d62bf48801" style="color: #336699; font-weight: normal; text-decoration: underline;" target="_blank"><u>article</u></a> shows a good example of a text message disclaimer.</span><br />
<br />
I<span style="color: black;">n my experience, this medium has been most
effective with premium type services where members rely on critical
real-time alerts from the publisher that are pure editorial. The
marketing aspect is ancillary.<br />
<br />
So if you’re looking to be a leader in your industry and not a laggard,
it pays to conduct some ‘due diligence’ on your website and think about
which mobile marketing strategies <em>may</em> be right for your biz and
audience. With our social and communications landscape always
changing, staying abreast of the latest tools, trends and is imperative
for businesses to survive and thrive.</span><br />
<br />
<span style="font-size: 24px;"><span style="color: black;"><strong>Monetize Your Great Content In 2013!</strong></span></span><br />
<br />
<span style="color: black;">Dozens of top publishers, marketers, business owners, and entrepreneurs are already using my SONAR Content Distribution Model<span style="font-size: 11px;">TM</span> to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! <i>Content Is Cash </i>shows
you how to systematically integrate and synchronize today's best web
marketing techniques to drive more traffic, visibility, buzz, leads, and
sales for your business. It's not theory. It's a proven, cost-effective
and real-world strategy allowing anyone with content to turn traffic
into profits...and the results are quantifiable!<br />
<br />
What makes the SONAR Content Distribution Model<span style="font-size: 11px;">TM</span> different from other online marketing strategies?<br />
<br />
SONAR focuses on maximizing original, high-quality, and 'UVA' (useful,
valuable and actionable) content then targets the dissemination of the
content on the Web by audience (via manual research and selection) in
relevant, synergistic locations.<br />
<br />
The SONAR 'system' is successful because it leverages organic/free
online channels (no additional advertising or PPC fees), it's
comprehensive (using content marketing, social marketing, online PR, and
more!) - and most importantly - it's timeless.<br />
<br />
In other words, when done correctly SONAR is not applicable to search
engine updates, such as Farmer/Panda, and the most recent, Penguin --
all of which ultimately go after spammy websites as well as irrelevant,
low-quality content and links. SONAR works with the search engines, not
against them.<br />
<br />
With SONAR, content quality and relevance is key!</span><br />
<br />
<span style="color: black;">What's your content marketing strategy for 2013?<br />
<br />
To learn more please visit</span> <a href="http://precisionmarketingmedia.us5.list-manage2.com/track/click?u=ee6b5698edddfeac4f68dbf56&id=25f58a413d&e=d62bf48801" style="color: #336699; font-weight: normal; text-decoration: underline;" target="_blank">http://www.amazon.com/Content-<wbr></wbr>Cash-Leveraging-Increased-Biz-<wbr></wbr>Tech/dp/0789741083/</a> <span style="color: black;">or</span> <a href="http://precisionmarketingmedia.us5.list-manage.com/track/click?u=ee6b5698edddfeac4f68dbf56&id=94aba81c6f&e=d62bf48801" style="color: #336699; font-weight: normal; text-decoration: underline;" target="_blank">http://www.quepublishing.com/<wbr></wbr>store/content-is-cash-<wbr></wbr>leveraging-great-content-and-<wbr></wbr>the-web-9780789741080</a>.Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com16tag:blogger.com,1999:blog-5146801152041420258.post-34977480392888773362012-11-02T14:50:00.003-04:002012-11-02T14:54:24.015-04:00Win A FREE Copy Of Former Amazon #1 Web Marketing book, Content Is Cash!Are you looking to leverage your quality content to drive traffic and create visibility for your website?<br />
<br />
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Good luck!Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com4tag:blogger.com,1999:blog-5146801152041420258.post-48986530907479484652012-09-11T11:39:00.003-04:002012-09-11T11:42:22.621-04:00Link Prunning: Best Practice or 'Penguin' Consequence?<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"><span style="font-size: xx-small;"></span></span><b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"></span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"></span>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Since Google's latest update, Penguin, targets low quality,
irrelevant, spammy websites and links (which we'll call 'bad links'), it's prudent to check
your own website's back-links to ensure those who are linking to your are relevant and synergistic to your own site's content.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">To do this you can use several free back-link checkers, such as <a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3Bk8Nxm5HQt9ltF9_ICcUtuw6wQJczK0FCcnYa_ORv8GZfe8HND4HwDSPXNZ2BQ-6TR8UYBUrRnhDGc7udTwuEm_q1aA1xPJUQAu6VdBdnfhA==" target="_blank"><span style="color: blue;">http://www.opensiteexplorer.org/</span></a>,
<a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3DfydcX8cFOjabUY40YM08-y4D4KpMS504vPaCQRB7VV_VUKHU90OIDZdShw7rcojMw_HzKwA-gaTJ5_iR8WHzyKuOJ01JQq3CAdD7w4weO0w==" target="_blank"><span style="color: blue;">http://www.backlinkwatch.com/</span></a>,
or<br />
<a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3CrIQShGb0zK8QNAV7P9Jd-skKAB8OcyYmpdWKHBli42KEw8kScT1DbbiWnmgcnfH3miILiNgMxUJ0N1M0W1wweH___gR3G4iiNN1Sfi35Zw7PnrcTEa3gv" target="_blank"><span style="color: blue;">http://www.iwebtool.com/backlink_checker</span></a>
. </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Then, go down the list and see who's linking to you. This may be
laborious, but well worth it. Especially if you noticed your traffic and SERP presence
drop in the last few weeks, you may have speculated that Penguin is to blame.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Next, it's literally a manual process of visiting the 'bad link's'
website and contacting them to remove the link going to your site. If there's several 'bad
links', it's best to create a form letter. According to searchenginewatch.com, the
letter should state that you are a website owner trying to recover from a Google
penalty and would like the following links removed. Then, list the URLs where the links
can be found, the URL on your site they point to, the anchor text ─ all the info
needed to easily find the link you're requesting removed.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Sometimes, it's easy to find contact information of 'bad links',
you simply visit the <br />
site and can find email or similar information in the footer or 'Contact Us'
area of the website.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Other times it's harder, and you may need to engage in some free
tools to help determine a 'bad link's' website owner. According to
searchenginewatch.com, such tools are:</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3AenhvDEYtVXiGCx5MZJJy3-vUz8sDP2ft47cgB-iEPKvi88WEL5DsrDfDE8kosEkSzOFYCNrYjCrHfzzKgiLpCIDU_1HNj0MuB3U8aqfnz4A==" target="_blank"><span style="color: blue;">-Domaintools.com</span></a><b>:</b> If
you want to find out who owns the site your link is on, visit domain tools or type "whois.sc" in front of a URL.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3BFxczJ73gQsRb6uf85urbm0Oa_DoqtkCRoj72emkwtQ1LXWBHJe3iaNvhWjqcpxEeBSdSb0S0IMEdbIiH8LqPe9xM4kSS5eOQhxPTGbYojjeT9mkKITXpTwMcoLd9Q3OTg8WWodfCoaw==" target="_blank"><span style="color: blue;">-C-Class Checker</span></a><b>:</b> If
you have a list of all the links you want to get rid of, you can run them through a bulk C-class checker to see how many of them are on the same C-class.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3A4G6-o061nrG2vowbalfPKovLFtSsPBXjDGyFlJ_bR_OHLwrEY6kHfP5TDHVcPViA8aPpLPokPM30bioUp1xMxnQnA_zTtZ2c=" target="_blank"><span style="color: blue;">-SpyonWeb</span></a><b>:</b> If
you only have 1 URL to work with, this tool lets you find out what other domains they are associated with. Just put in a website URL, IP address or even the Google analytics or AdSense code and you can find all of the websites that are connected to it.Keep a record of all efforts to contact 'bad links', as it will show Google you've been making a good effort to get rid of these irrelevant links.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 0in; margin-right: 40.5pt; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">If you find that Google's Panda & Penguin
updates have affected your website and you believe there may have been an error
of some sort, there is a form on Google you can fill out to pinpoint search terms
that you believe you shouldn't be penalized for: </span><span style="color: #333333; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3Dk1orFpyo-CsNSHtfGk1Ay4X5fLIT1ydY4EasOO6NDTNjsx7gpvLrqAjTKMbKEnZZteCe91DSLRWUUU5QvHojb6NkBY5LbsBSI5y7lDN16HC3lDf0UyzAIpWHP9OY9yMMXBj0-ep8T_DM_rtL1M8VkjkKpYeg1S4xwrNNkt99YR75E3_pn7FGsZXFXOzM7P2FGZIUlCSVX7GJc4RQlQ7G7" target="_blank"><span style="color: blue;">https://docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ&ndplr=1</span></a>
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<![endif]--></span></span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"><span style="font-size: xx-small;"></span><br /></span>Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com14tag:blogger.com,1999:blog-5146801152041420258.post-49950350446008801642012-09-10T20:47:00.000-04:002012-09-10T20:47:53.466-04:00Brand Building Basics: How to increase your biz's reach and visibility for pennies<!--[if gte mso 9]><xml>
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<br />
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<div class="MsoNormal">
When you’re launching a business it’s important to build
your brand. But what does that really mean? </div>
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Your brand <i style="mso-bidi-font-style: normal;">is</i> your
business – it should convey your USP – unique selling proposition.<span style="mso-spacerun: yes;"> </span>It’s what makes your business unique,
recognizable, and accepted in the marketplace.</div>
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<br /></div>
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And despite what many think, building a brand doesn’t take a
lot of money. <span style="mso-spacerun: yes;"> </span>If you’re a small business
and have little to no budget, there are some creatively strategic ways to set
yourself apart from the pack, establish your brand as well as increase
visibility, bonding and sales.</div>
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<br /></div>
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Here’s some food for thought…</div>
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<b style="mso-bidi-font-weight: normal;">Name and Image.</b>
Make sure your name clearly reflects what you do. Especially with the Internet,
business names are incorporated into your domain (or URL), so a name that is
synergistic to what your business actually does and is keyword rich will help
with search engine marketing. Your name should also be easy to understand not
using obscure words, lay jargon or nomenclatures.<span style="mso-spacerun: yes;"> </span>There’s nothing worse than a business name that
is not search engine or user friendly.<span style="mso-spacerun: yes;"> </span>If
you chose to pick a ‘creatively challenging’ name, make sure from a search and
human reader perspective, that your tag line, opening home page copy and meta
data all reflect clearly what you do and your related keywords. Lastly, your
name should have a long shelf life.<br />
<br />
This just means it shouldn’t be tied to a specific
point in time that will ‘date’ it or make it seem obsolete.<span style="mso-spacerun: yes;"> </span></div>
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Your image or logo should also clearly portray who you are
in a symbol or graphic. It should be eye-catching and be on most every
marketing you have – website, email auto signature, letterhead, PowerPoint
slides, business cards, etc.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Branding tip!</i></b><i style="mso-bidi-font-style: normal;"> <span style="mso-spacerun: yes;"> </span>When it comes to banner advertising, aside
from your primary mission of the campaign, which may be for leads or sales, it’s
a good idea to have your name and logo somewhere on the banner ad itself
(perhaps lower right corner) for a secondary goal of branding. Your banner is
going to be rotating on many websites and in networks getting perhaps hundreds
of thousands of eyeballs … that exposure shouldn’t be wasted. </i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Recognition.</b> You
want to place your name, logo, tag line and other information about your biz in
front of your target audience.<span style="mso-spacerun: yes;"> </span>This
means placing content (editorial material) and promotional material in places
where your audience congregates.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Branding tip!</i></b><i style="mso-bidi-font-style: normal;"> <span style="mso-spacerun: yes;"> </span>Have a cost effective multi-channel marketing plan.
<span style="mso-spacerun: yes;"> </span>Do your research, surf the web and note
the websites, forums, and other locations your target audience frequents. Then,
depending on each location, when applicable, upload banner ads (with your logo),
relevant content, video snippets, and articles that reflect your company in a
snapshot.<span style="mso-spacerun: yes;"> </span>For offline locations, again,
go to specific locations where your ideal prospect would visit, then post
hardcopy marketing pieces. <span style="mso-spacerun: yes;"> </span>This is old
school, grassroots marketing, but it works for local branding and even is good
for business development with local businesses. The marketing could be in the
form of posters, tri-folds, business cards, and hand outs.<span style="mso-spacerun: yes;"> </span>Direct mail is another great venue that
doesn’t have to be expensive. Your most expensive items will be your list
rental costs and postage.<span style="mso-spacerun: yes;"> </span>You can reduce
list rental by refining your list to ‘selects’ based on zip code(s)<span style="mso-spacerun: yes;"> </span>and your postage costs can be reduced if you
pick something simple like a 6x9 postcard mailer.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Loyalty.</b> Leverage
social media. This may take a little time for word of mouth to spread, but if
you talk to your audience, not at them, viral marketing start to happen. Encourage
friends, followers and fans to forward to friends and share news.<span style="mso-spacerun: yes;"> </span>Post exciting pictures. Engage with
readers.<span style="mso-spacerun: yes;"> </span>Incent and reward your audience
with special ‘social marketing’ only offers.<span style="mso-spacerun: yes;">
</span>Ask for comments and interact.<span style="mso-spacerun: yes;">
</span>This may seem like a waste of time but engaging with your prospects, and
building and cultivating the relationship creates bonding and brand loyalty. It
basically turns strangers into friends, friends into customers, customers into
multi-buyers, and multi-buyers into advocates.<span style="mso-spacerun: yes;">
</span>And soon your advocates will be marketing your brand for you (for
free!). </div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Buzz.</b> It’s
important when building your brand to cast a wide net and increase market
visibility and </div>
<div class="MsoNormal">
exposure.<span style="mso-spacerun: yes;"> </span>Free press releases
are a great way to complement your initiatives. You can create a schedule for
continuity and presence, to have a free press release go out two times a
month.<span style="mso-spacerun: yes;"> </span>These releases should be
newsworthy and have useful information.<span style="mso-spacerun: yes;">
</span>They should also be keyword rich (which will help drive targeted traffic
back to your website) and link back to the longer release on your website (i.e.
Press Room). Some free press release services I like are PRlog.org and
Free-press-release.com. <span style="mso-spacerun: yes;"> </span>For breakthrough
news or company milestones, you may want to compliment your free release with a
paid release.<span style="mso-spacerun: yes;"> </span>There are many online
press release distribution companies that have cost-effective rates.<span style="mso-spacerun: yes;"> </span>Some that I like are PRweb.com and
PRbuzz.com. </div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Branding tip!</i></b><i style="mso-bidi-font-style: normal;"> <span style="mso-spacerun: yes;"> </span>Don’t’ forget to upload excerpts (headline/synopsis)
of your release to social marketing and bookmarking sites like Facebook,
Twitter, LinkedIn, Digg, Stumble Upon, and more linking back to your ‘Press
Room’ for added distribution and encourage website visits.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Quality. </b>Your
brand isn’t worth anything if your product or service isn’t of high-quality.<span style="mso-spacerun: yes;"> </span>Make sure you offer a good, solid product or service.
Do your surveillance, see what’s going on in the market place with your
competitors – with product, pricing, customer service, guarantees – and be a
leader, not laggard. Unfortunately, good reviews don’t spread as fast as bad
ones, so make sure to deal with displeased customers promptly and swiftly offer
to do them right by a ‘comp’ or other gesture of goodwill. Do periodic, brief,
customer surveys. These should be short (10 questions or less), easy (online)
and have incentive for participation (i.e. freebie).<span style="mso-spacerun: yes;"> </span>The data obtained from surveys are invaluable
for customer service, product development and more. <br />
<br />
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Branding
tip!</i></b><i style="mso-bidi-font-style: normal;"> <span style="mso-spacerun: yes;"> </span>Encourage customers to share their success
stories.<span style="mso-spacerun: yes;"> </span>Solicit for customer
testimonials and feedback. There’s nothing more powerful than a great
testimonial and customer advocates touting your business. With your customers’ permission,
you can republish these on your website and other marketing material.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Website.</b><span style="mso-spacerun: yes;"> </span>Make sure your website is conducive for
branding (amongst other business goals).<span style="mso-spacerun: yes;">
</span>As mentioned above, have an area for customer testimonials. Also, have
visual and contextual features that reinforce your brand. For example, on the
top of your home page have your name, logo, slogan or tag line.<span style="mso-spacerun: yes;"> </span>Include a personal welcome message to your
visitors.<span style="mso-spacerun: yes;"> </span>Even better, if you have a
spokesperson, figure head or guru that is part of your <span style="mso-spacerun: yes;"> </span>‘brand’, include a picture of that person so
visitors can connect a name with a face. If your brand is specific to a
product, like a publication (book, newsletter, magazine), have a thumbnail image
of that publication on your home page to make it more recognizable in the
marketplace.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Branding tip!</i></b><i style="mso-bidi-font-style: normal;"> <span style="mso-spacerun: yes;"> </span>Have a social media/bookmarking icon or ‘favicon’.
Create a social bookmarking and website bookmarking icon so visitors can quickly,
visually and easily identify your business in their list other bookmarked sites.<span style="mso-spacerun: yes;"> </span>A favicon is similar as a bookmark icon, but
a favicon also appears in the website browser window.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>For example,
if you go to MSN.com, you’ll see their favicon (multicolored butterfly) next to
their URL address in the browser window.<span style="mso-spacerun: yes;">
</span>Your icon should encapsulate your business and standout. Use color, font
and symbols to your advantage.<span style="mso-spacerun: yes;"> </span>For more information
on creating a bookmarking icon,<a href="http://www.blogger.com/ink%20to%20http://www.htmlgoodies.com/tutorials/web_graphics/article.php/3479911/So-You-Want-Your-Own-Bookmark-Icon-Huh.htm"> <u><span style="color: #0070c0;">read this</span></u></a>.</i> </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Building a brand doesn’t happen overnight. You’ll need
patience.<span style="mso-spacerun: yes;"> </span>And there may be some trial
and error along the way.<span style="mso-spacerun: yes;"> </span>Depending on
your niche, you may even be competing with others that have a strong foothold
in the market. <span style="mso-spacerun: yes;"> </span>But hopefully these tips will
help give your brand a boost.</div>
Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com5tag:blogger.com,1999:blog-5146801152041420258.post-67714351393164901922012-09-07T16:07:00.006-04:002012-09-07T16:08:32.570-04:00Boost Website Sales: 11 ‘Must Know’ eComm Tips<!--[if gte mso 9]><xml>
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<span style="font-family: "Arial","sans-serif";">Once
you’ve launched your website, optimized it and starting driving traffic is only
half the battle.<span style="mso-spacerun: yes;"> </span>Now you got to ensure
your visitors covert, that is, buy something.</span></div>
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<span style="font-family: "Arial","sans-serif";">This
is a challenge that most every website that sells a product faces. The
following are some tried and true tactics, that over the years, I’ve seen make
a difference.<span style="mso-spacerun: yes;"> </span>Some may seem simplistic,
but they DO most definitely impact your online conversion rate. </span></div>
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you could do to boost online sales and gain loyal customers. These can be
applied and refined for most any business, industry or niche:</span><br />
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<br />
1. <b style="mso-bidi-font-weight: normal;">Instill Shopper Confidence: Make Sure
Your SSL Seal And Other Consumer-Trust Logos Are Prominent</b>. SSL or secure
socket layer is a sign that the site is encrypted...that the information
consumers enter, such as personal and credit card information, is protected.
Most eCommerce sites must file for an SSL certificate from vendors such as
VeriSign, GoDaddy, eTrust, TRUSTe, and others. It's a good practice to display
the vendors logo on your order page, as well as make sure in the browser window
the "https" or image of a lock is present. This is a clear and
comforting sign to consumers that they can order on line with confidence. Other
logos that are in plain view and are anchors on each page of your website can
also instill confidence with potential buyers, some may require membership or
purchase, when applicable, and may include Better Business Bureau (“BBB”),
PayPal Verified, Authorize.net Verified Merchant, and virus protection software
(i.e. “McAfee Secure”). Also, if you accept credit cards and have a money back
guarantee, there’s nothing more powerful than strong, eye-catching graphic
image icons, such as “100% Money Back Guarantee” or “We Accept All Major Credit
Cards” (than have images of Visa, Mastercard, Amex, and Discover). <br />
<br />
2. <b style="mso-bidi-font-weight: normal;">Encourage Online Sales vs. Other Response
Mechanisms</b>. Offer special "Internet Only Pricing" to customers.
It could be a discount of 5-10% if they order online versus by phone, fax or
mail. This reduces any potential overhead costs for staffing fees such as
telesales or order entry personnel. These web only specials can be highlighted
on your home page via a banner ad as well as on your product pages near
qualified items.<br />
<br />
3. <b style="mso-bidi-font-weight: normal;">Offer Free Shipping.</b> Many
eTailers already factor all or a portion of shipping into the retail price of
an item as part of their COGS (cost of goods sold). If you are <i style="mso-bidi-font-style: normal;">truly</i> offering free shipping, already
factored shipping into the product’s cost, or are simply having a limited time free
shipping special– if you’re offering it, mention it – big and bold on your home
page. Free shipping offers have a huge psychological affect on consumers when
they’re comparing competitor’s products and websites. In addition to product
quality and value, offering free shipping can make all the difference regarding
the final purchase decision.<br />
<br />
4. <b style="mso-bidi-font-weight: normal;">Take Advantage of Customer Feedback.</b>
Have an area on your website or indicate next to select items "Customer
Favorite" or "Hot Item". <span style="mso-spacerun: yes;"> </span>Also,
have some glowing customer testimonials or reviews next to the product itself for
potential prospects to see. Sites like Amazon, BabiesRUs and others are pros at
this strategy as well as using ratings and ‘Likes’ to convey a product’s
popularity.<span style="mso-spacerun: yes;"> </span>Consumers like to feel good
about the item they are about to purchase as well as see that it’s popularity
with the masses. Seeing a great testimonial and knowing that others purchased
the product provides validation and a feeling of comfort to a consumer. In
addition to helping the conversion rate, this tactic also helps reduce buyer's
remorse and product returns.<br />
<br />
5. <b style="mso-bidi-font-weight: normal;">Free Advertising in Google Shopping</b>
(formerly Google Product Search, and before that, Froogle). </span><a href="http://www.google.com/shopping"><span style="font-family: "Arial","sans-serif";">http://www.google.com/shopping</span></a><span style="font-family: "Arial","sans-serif";"> is a free product information
platform from Google where you can post a single item or submit a data feed.
Your products will appear in Google Product search and may also appear in
Google.com search results, depending on keywords used. This is simple and easy
and increase your product’s visibility and market share. <br />
<br />
6. <b style="mso-bidi-font-weight: normal;">Optimized Product and Catalog Pages.</b>
Sounds obvious, but many folks overlook their catalog and product pages. After
doing some keyword research on actual search behavior for your product, refine
your meta description, meta keywords and title tag of your product pages. This
will help consumers find your product in the organic listing of search engine
results.<br />
<br />
7. <b style="mso-bidi-font-weight: normal;">Leverage ‘Special Coupon’ Home Page
Banners.</b> This is a best practice with online fashion retailers who
typically have a banner ad or interstitial ad on their home page stating
something like, "Summer Blow Out Sale, Use Coupon Code 1234". But
this concept can be applied to virtually any industry. This is another great
way to offer a special discount for your online customers that makes them feel
good about the purchase. You can also encourage viral activity by having
"forward to friend" or “share” creates viral marketing. Make sure to
have some great intro copy mentioning how customers should "pass on the
great savings to friends, family, and colleagues."<br />
<br />
8. <b style="mso-bidi-font-weight: normal;">Spread Payments Out.</b> For higher
ticket items, consider setting up extended payment plans that allow customers
to pay for an item over a few payments. HSN.com and QVC.com have mastered this.
If an item is let's say, $200, you might want to offer a flex pay option of
"6 easy payments of $33.33" that is conveniently auto-billed to their
credit card. Just be diligent when calculating your payment prices as well as
creating your return/refund policy for these items. The general rule is that
your actual production costs/hard costs should be covered in the first 1-3
payments.</span></div>
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<span style="font-family: "Arial","sans-serif";"><span style="mso-bidi-font-weight: normal;">9.</span><b style="mso-bidi-font-weight: normal;"> Great Product Images.</b><span style="mso-spacerun: yes;"> </span>Having real, high quality photos of your
product is imperative.<span style="mso-spacerun: yes;"> </span>Make sure to give
the consumer the ability to zoom in or see the product from multiple angles. If
it’s an info product, such as a report or book, have an accurate representation
of the product and not a misleading one. If it’s a kit with many components,
make sure all items are fanned out so the consumer can see everything they’re
getting, which helps with the perceived value.</span></div>
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<span style="font-family: "Arial","sans-serif";">These
next two have mixed reviews. Over the last 10+ years, I’ve personally had
success with these, but I’ve seen other articles on the Web to the
contrary.<span style="mso-spacerun: yes;"> </span>Like any tactic, how you
implement it is critical. Also, anything you implement should be looked at as a
test.<span style="mso-spacerun: yes;"> </span>Try it for yourself and see if
it’s helpful for <i style="mso-bidi-font-style: normal;">your </i>particular
consumer…</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
<span style="font-family: "Arial","sans-serif";"><span style="mso-bidi-font-weight: normal;">10. </span><b style="mso-bidi-font-weight: normal;">Rescue
and Abandon Efforts.</b> When a customer is in your shopping cart and decides
somewhere in the process to exit out, what do you do to save this sale? This is
known as an ‘abandon’ or ‘cart abandonment’. A popular technique known as a
‘rescue’ is an attempt to engage with the customer and hopefully save the sale.
But this should be done with finesse and <i style="mso-bidi-font-style: normal;">not
</i>come off as harassing or spammy to the consumer.<span style="mso-spacerun: yes;"> </span>Typically, a small pop up or message will
appear in a new window. This message can vary based on your operational
capabilities – some sites offer a ‘live’ online customer service agent to
‘chat’ with, others may divert the consumer to call the customer service 800#.
Sometimes it’s just a message making sure the consumer <i style="mso-bidi-font-style: normal;">really</i> wants to exit out (and it wasn’t an accident), giving them a
‘last chance’ to purchase the item. Either way, the essence of this message should
be helpful and offering assistance.<span style="mso-spacerun: yes;">
</span>There should also be a clear and easy way to close or “X” out of this
message and it should certainly not open up any new windows. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
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<span style="font-family: "Arial","sans-serif";"><span style="mso-bidi-font-weight: normal;">11. </span><b style="mso-bidi-font-weight: normal;">Interstitals.<span style="mso-spacerun: yes;"> </span></b>An interstitial is a <i><span style="font-family: "Arial","sans-serif";">popup</span></i><span class="st"> or
full page ad that appears before (overlays) your actual webpage. Typically, it
appears once for each unique visitor (although it can be programmed for each
visit, versus unique visit) and it should be easy to close.<b style="mso-bidi-font-weight: normal;"> </b>These are best used for a new, hot item or product special. It
should have short, compelling copy and an attractive offer, and eye-catching
visual. This is a great way to steer focus to a specific product or offer on
your website.<span style="mso-spacerun: yes;"> </span>When done correctly, I’ve
seen interstitials increase conversion rates by about 50%.</span> </span></div>
<br />
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<span style="font-family: "Arial","sans-serif";">It’s
all about being strategically creative and taking the consumer’s point of view
into account regarding eComm strategies. Remember to keep testing methods that
help improve sales and drive prospects to your storefront. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 3;">
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<span style="font-family: "Arial","sans-serif";">Make
note of when you implement new tactics and then after a month of being live,
compare sales results year-over-year to see if your efforts had made an
improvement. I'm confident that you will see a positive difference in your
online conversion rates.</span><b><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"></span></b></div>
Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-17073418873772097992012-07-20T23:01:00.003-04:002012-07-20T23:05:23.857-04:00SEO and Keywords: Bold, Underline, Italicize, etc.A few readers of 'Content Is Cash' argued the comment on page 116 of the book
regarding emphasizing keywords with such elements like bold, underline,
italics, etc.<br />
<br />
<br />
The books overall purpose is to focus on content and the SONAR Content Distribution Model. So the nitty gritty of SEO tactics, such as keyword emphasis, was only touched upon and not delved into in detail.<br />
<br />
First, a caveat: No one SEO tactic is the end all be all,
in and of itself. It is part of a bigger picture using other SEO
tactics. So, emphasizing keywords alone will be useless. Several SEO
tactics (such as the ones listed on page 116) need to be part of your
overall SEO plan.<br />
<br />
Second, I'd like to clarify that there are different
points of view on this. And I did not go into detail in the book as to
use (i.e. sparingly vs. overkill).<br />
<br />
However, many webmasters
remain to believe that certain tactics, such as alt tags/attributes and
keyword emphasis, although aren't critical to overall SEO, certainly
don't hurt efforts.<br />
<br />
In addition, many webmasters and SEO experts
that do agree with subtle use of keyword emphasis think it's 'ok' to
underline if another element is used, such as italics, to distinguish
from a text hyperlink. Also, it's recommended if you underline text not
to use blue font (again, for confusion with hyperlinked text).<br />
<br />
Some supporting reading:<br />
<br />
http://websguides.com/entry.php?107-To-Bo<br />
<div class="postContent" id="cdPostContentBox_Mx14TMISG87EZ2Y">
<wbr></wbr>ld-or-Not-to-Bold-Italics-Underline-Bold-<wbr></wbr>Text-on-SEO<br />
<br />
http://www.snatchseo.com/boldness_italici<wbr></wbr>zation_and_underling_for_seo.phtml<br />
<br />
http://www.seomastering.com/seo-forum/htm<wbr></wbr>l_forum/underline_tag_and_seo_value/<br />
<br />
http://www.pitstopmedia.com/sem/bold-stro<wbr></wbr>ng-tag-seo<br />
<br />
What do YOU think? Would love to hear your thoughts. </div>Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com15tag:blogger.com,1999:blog-5146801152041420258.post-50209997961095087872012-07-10T12:03:00.000-04:002012-09-11T11:40:52.544-04:00In Case You Missed It: My Most Important Issue Ever!<br />
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="mso-cellspacing: 0in; mso-padding-alt: 3.75pt 3.75pt 3.75pt 3.75pt; mso-yfti-tbllook: 1184; width: 100.0%;">
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<td style="padding: 3.75pt 3.75pt 3.75pt 3.75pt;"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">In case you missed it...</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">This is one of my most important (and most
requested) issues I've ever written. Although with the holidays and
vacations summer brings, some folks have missed it. Heard about it from
friends and colleagues, and have been emailing me asking for a copy. </span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">So I decided to resend this compelling issue,
again, with hope that <i>all</i> subscribers get to read it this time.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">If you read it already, read it again. I'm
sure you'll discover something you didn't catch the first time. I also added
a few new insights for added value and timeliness. </span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">If you missed the original issue, please check
this out. I can't stress enough how important content marketing, social
marketing and search engine marketing is ... especially in today's online
world. </span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">All marketers, publishers and business owners
owe it to themselves to get the most information as possible on the subject
matter to increase visibility and ROI.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">Enjoy (again)! </span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";"> </span><span style="color: #333333; font-family: "Arial","sans-serif";"> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">Yours for success and profits, </span><span style="color: #333333; font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";"> </span><span style="color: #333333; font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">Wendy Montes de Oca, MBA <br />
~President, Precision Marketing and Media, LLC. <br />
~Publisher, Precision Marketing eNewsletter</span><span style="color: #333333; font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">~Bestselling Author, Content Is Cash:
Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and
Buzz [Que Publishing, 2011, Paperback]</span><span style="color: #333333; font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">~Blogger, MuscleMarketing(dot)Blogspot.com</span><span style="color: #333333; font-family: "Arial","sans-serif";"></span></div>
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<b><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;">Reminder:
You've Opted In To This Message...</span></b><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;">You are getting this e-mail because you
subscribed to it on <br />
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<a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3CpIvNcrU-yW4EHoevnDv1BrUv_0q9FVi4p9Rg6crEZ7aJdwAUQkOSAyuXI_uI24UOxExVtma5-z-m9QYVfJeu3a4e3bExzWVV46FVH9ENoS8bOKjMP9nMI" target="_blank"><span style="color: blue;">http://www.musclemarketing.blogspot.com/</span></a><br />
or because you are one of Wendy's clients, prospects, seminar/event
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<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="mso-cellspacing: 0in; mso-padding-alt: 3.75pt 3.75pt 3.75pt 3.75pt; mso-yfti-tbllook: 1184; width: 100.0%;">
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<b><span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;">What Social Sites
Should YOU Be Using?: The Who, Why and How You Need To Know!</span></b><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 45.0pt; margin-right: 0in; margin-top: 0in;">
<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">Most people know about mega-popular social sites such as
Facebook, Twitter and LinkedIn. However, I get a lot of questions about
other, underutilized sites that are on the tipping point of mass
popularity-specifically, how these sites can be leveraged for marketing
purposes. </span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 45.0pt; margin-right: 0in; margin-top: 0in;">
<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">But before I go into that, I'd like to clarify the differences
between various "social"-type sites:</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<b><span style="color: black; font-family: "Arial","sans-serif";">Social bookmarking, news and tagging</span></b><span style="color: black; font-family: "Arial","sans-serif";"> are sites like Digg, StumbleUpon, Reddit, Delicious and
Pinterest. These websites allow users to "bookmark" things they
like-content, images, videos, websites-and allow others in the community to
see what's been bookmarked and "follow," if they wish. This is the
epitome of viral marketing and community interaction. When groups of people
are like-minded, it's fun and easy to share feedback of things of common
interest. For business purposes, it's also a strong way to bond with your
audience through content, news and images that are synergistic and leverage
those interests for increased website traffic and more. <br />
<br />
<b>Social networking</b> sites are communities like Facebook, Twitter,
LinkedIn and Google Plus. It's a way for groups of people to meet and stay in
touch with each other, for personal and professional purposes. People can
friend, follow or fan someone based on affiliation or interest. Another new
site is Quora.com, which is a social question and answer site. Users can view
by category and post questions or answers on virtually any business-related
topic.<br />
<br />
<b>Social media</b> refers to sites like Youtube, Flicker or Tumblr, where
groups of users share media content such as video, audio or pictures
(photos). There's also new sites like Spotify.com, which are social music
sharing sites, where users can listen to mp3 files themselves, as well as
with friends, via Facebook.</span><br />
</div>
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<span style="color: black; font-family: "Arial","sans-serif";">The following are some social sites that you may want to include
in your online marketing mix as well as some other tactical tidbits:</span><br />
</div>
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<b><span style="color: black; font-family: "Arial","sans-serif";">Pinterest.com </span></b><span style="color: black; font-family: "Arial","sans-serif";">is a social community where users "pin" (think of a
bulletin board) things that they like. Quite simply, it's a virtual pin
board. Users can re-pin (which promotes viral marketing) or follow someone with
the same interest. Pinterest is a fun site because it focuses on the visual
element. You can leverage your keyword-rich content when you add your
descriptive text to your "pin." In addition, Pinterest asks for
your URL, which will be a back-link to that webpage. This will encourage
search engine marketing, branding and webpage traffic. Pinterest uses
graphics, images (pics) and video pictures. And that's what will grab
community members' attention, along with well-written descriptive text.
</span><br />
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<b><i><span style="color: black; font-family: "Arial","sans-serif";">Important Tip!</span></i></b><span style="color: black; font-family: "Arial","sans-serif";"> For marketing
purposes, you can use Pinterest to promote your business or websites related
to your business, such as landing pages, squeeze pages, product pages and
more. What's important to know is that if your website, or the webpages
you're thinking of pinning are flash (dynamic) webpages, you will be unable
to "pin" it, as there's no static images on a flash page for
Pinterest to "grab" for posting. </span><br />
</div>
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<span style="color: black; font-family: "Arial","sans-serif";">So if you're thinking about using testing Pinterest in your
social marketing plan, make sure to pick websites or modify your own webpages
to be graphic-, image- or video-rich. Also, like any marketing tactics you're
testing, make sure it's in sync with your overall marketing plan and target
audience.</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">If you're target audience is an older crowd, then this may not
be the best website, or channel, to reach them.</span><br />
</div>
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<b><span style="color: black; font-family: "Arial","sans-serif";">Quora.com </span></b><span style="color: black; font-family: "Arial","sans-serif";">is a great online resource community of questions and answers.
If you want to reinforce yourself as an expert, you can search questions
related to your area of expertise and post responses that are useful,
valuable and actionable. If you have a legitimate question about any topic,
you can post by category and view replies from others who may be versed in
that field. Quora is a great way to create visibility for yourself. As well,
it allows you to upload relevant back-links which encourage website traffic
and link-building.</span><br />
</div>
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<b><i><span style="color: black; font-family: "Arial","sans-serif";">Important Tip!</span></i></b><span style="color: black; font-family: "Arial","sans-serif";"> It's important to
keep a steady presence on Quora. Stick to your areas of expertise (categories
and topics). Make sure you have a keyword rich descriptive bio about yourself
and include back-links to relevant websites. As with most all search, social
and content marketing strategies-relevance and usefulness is key. All of
these things help with credibility and branding. In addition, Quora's pages
are indexed by search engines and do appear in organic search engine results
pages (SERPs). That, in and of itself, can expand your reach and visibility,
which can lead to increased website traffic, which can then be parlayed into
leads or sales.</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<b><span style="color: black; font-family: "Arial","sans-serif";">Digg.com.com</span></b><span style="color: black; font-family: "Arial","sans-serif";"> is one of my favorite content bookmarking sites. You can upload
content "snippets" or news nuggets. The site will also pull in any
images and well as back-links appearing on the same page as your content.
Content can be given a "category," so that the right readers will
find it. The more popular your content (number of "digs"), the more
people in the community it gets exposed to. Viral marketing and traffic
generation (to the source website in the "digg") are typical
outcomes from this website. <b>Reddit.com</b> is a similar site, which allows
users to upload a content excerpts (article, video, picture) and link to the
full version. This is a great site to increase your market visibility and
extend reach. It's also a powerful platform to drive website traffic. </span><br />
</div>
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<b><i><span style="color: black; font-family: "Arial","sans-serif";">Important Tip!</span></i></b><span style="color: black; font-family: "Arial","sans-serif";"> Use content that is
"UVA"-useful, valuable and actionable, something newsworthy and/or
interesting to your target reader. It's very important to have a strong,
eye-catching or persuasive headline that people in the community will want to
read. There's so much background noise on Digg that you want your
content/headline to jump out at the reader. Also, include a back-link in the
body copy you are uploading. This will help with branding, link-building and
traffic generation. With Reddit, your content excerpt space is limited, so
make sure to pick content that will not only resonate with the target
audience, but also screams out to the reader to "click here" to
read more. Then link to your full article, which should be posted on an
inside page of your website. </span><br />
</div>
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<b><span style="color: black; font-family: "Arial","sans-serif";">Google+.</span></b><span style="color: black; font-family: "Arial","sans-serif";"> Google Plus is Google's attempt at social networking. It's not
as popular ... yet ... as behemoth Facebook (900 million users as of April
2012), but it's got "teeth," at around 90 million users. And
because it's Google, there's some great search-friendly benefits built right
in. For example, it's indexed by Google, so your messages can get found
faster. This helps with search engine visibility and website traffic.</span><br />
</div>
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<b><i><span style="color: black; font-family: "Arial","sans-serif";">Important Tip!</span></i></b><span style="color: black; font-family: "Arial","sans-serif";"> For business
purposes, you can share relevant information and personalize your
"social" circles; thereby, targeting your message better for each
group. It's easy to share and rank (a combination of Digg and Facebook)
content such as posts and messages. And there's also a variety of sharing
options like content, video, photos (similar to Pinterest, Flickr and
YouTube).</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">With social marketing, it's a matter of matching the content
type to the most synergistic platform and audience. Social marketing may not
be for every business. But I believe it's certainly worth a strategic test.
Just remember an old copywriting rule of thumb, which is "know your
audience." If you know who your target reader (prospect) is, then you
can craft enticing messages and pick social platforms where those prospects
are likely to congregate.</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">Most any social marketing site can be leveraged for marketing
and business purposes. But make sure to keep your messages fun, entertaining,
engaging and interactive. Because, after all, that's what the
"social" in "social marketing" is all about</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;"> </span><span lang="EN" style="color: black; font-family: "Arial","sans-serif";"> </span><span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;"></span></div>
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<td style="padding: 3.75pt 3.75pt 3.75pt 3.75pt;"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 22.5pt; margin-right: 0in; margin-top: 0in;">
<b><span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;">Reader Questions On Content Syndication,
Duplicate Content and Back-Links</span></b><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">As a subscriber you've likely read about the SONAR Content
Distribution Model and how it uses quality, original content through
strategic, synchronized and targeted distribution on organic online channels.</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 22.5pt; margin-right: 0in; margin-top: 0in;">
<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">Readers of my ezine as well as my book, Content Is Cash, often
email me questions about 'SONAR marketing' and I thought it would be helpful
to publish these real-life questions, as it may be something that was on your
mind.</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 22.5pt; margin-right: 0in; margin-top: 0in;">
<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">So here goes...</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<br /></div>
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<b><span style="color: black; font-family: "Arial","sans-serif";">Q: Do I have repurpose the original content every time I
add it to a new SONAR site or do it only by individual SONAR
categories? </span></b><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">A: Yes. Your original 'catalyst content' should be the source
content that goes to your in-house audience first (i.e. blog, email), then
you should take that source and repurpose and reuse it -- adapting it accordingly
-- to each SONAR site you disseminate it to as well as for each target
audience within those select SONAR site. SONAR's key is using quality,
original, content that is useful, valuable, and actionable. For each
site/audience, you can repurpose it in many ways:</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 22.5pt; margin-right: 0in; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">--add new sentences, remove sentences<br />
--add/change headlines, subheadings and intro copy<br />
--change closing paragraph/call to action<br />
--modify bullets, mix them up, or add/delete to existing ones</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">A press release of your repurposed version is a completely
different format as the original source. It's written in third person and
using quotes. It also should have a headline that is newsworthy and gets
readers attention quickly. This version is different from a version that is,
let's say, used in article marketing (article) or in social networking sites
(content blurbs) -- yet all of these uses originated from the same source.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<br /></div>
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<b><span style="color: black; font-family: "Arial","sans-serif";">Q: If I have two Social media bookmarking sites, like Digg and
Reddit, do I have to repurpose the article for each site or use the same
content for the SONAR Social Media Bookmarking sites?</span></b><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">A: Yes, but it doesn't have to be heavy edits. You may change
headline and add/remove sentences or paragraphs based on each audience and
headline being used. It needs to be relevant and make sense to your target
reader. That's what makes SONAR unique -- it's targeted and relevant -- it
also leverages high quality content and is uploaded to synergistic website's
where that audience would find it relevant.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<br /></div>
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<b><span style="color: black; font-family: "Arial","sans-serif";">Q: Wouldn't Google
pick up that the back-link found in each repurposed articles as the same link
as the original content and declare them the same?</span></b><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 22.5pt; margin-right: 0in; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">Read my blogposts (below) on what is duplicate content and what
isn't. If you target the content for each audience and repurpose it -- as
long as it's quality content, relevant to each site and audience, and are on
different domains -- it's not duplicate content or spam. Your press
release is targeted for one audience type; and your article marketing or social
marketing blurb is targeted to another audience. Google's updates like
Farmer, Panda and Penguin are targeting sites that use irrelevant links, poor
quality content and that are spammy. <br />
<br />
SONAR's uses are relevant to each audience/site it's on. It's not the same
article over and over again, it's repurposed and modified. It's also not on
the same domain -- it's all over the web in targeted locations that you're
hand selecting. </span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">I like to mix up
back-links as well. So some repurposed versions may link back to your source
content. For example, your online press release may link back to the press
release on your website or blog in the 'Press' or 'Media' section of your
website; I also put in two other links in my press releases (in the About Us
section, including social media account and free ezine sign up page -- for
lead gen purposes). Your article (full or excerpt) may link back to the
original article in your 'Newsletter archives' section. Your social media
blurbs may link to 'Newsletter article', home page', or 'ezine sign up page',
and so on. Your links should be strategically chosen based on
your call to action</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 22.5pt; margin-right: 0in; margin-top: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">Extra reading: </span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0in 22.5pt;">
<span style="color: black; font-family: "Times-New-Roman","serif"; font-size: x-small;"><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3Ci9wGWhzzQWJF56ASbWLOVejtLKH6GOUGoYZSPU9j-hJvtquzS9BE-ZMX9o3VDdjeWOh_N_nQz0wHyiW77PXIFpV5Qc8Qu5SegpLaPCtU_u0jmV3AtshSQ1loOTMV2ZXoVrZ-aIQmhshZKikIFRH1-" target="_blank"><span style="color: blue; font-family: "Arial","sans-serif";">http://www.musclemarketing.blogspot.com/2012_03_18_archive.html</span></a> </span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: x-small;"><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3ByAsFr8VFDBhdo5GoOYTz-o7jRpM5ndJcj0_CS757CYlS2qxQSN8xc3SB9LJwzcIdyfT_9NFlCUyWkZCls7GEHgP_O1bXUIKuMcOIMJIjxG7-WZ7_qLoUd7B8PKseZTZTOG6vfNues_RuYRrcf4z8x" target="_blank"><span style="color: blue;">http://www.musclemarketing.blogspot.com/2012_05_06_archive.htm</span><span style="color: blue;">l</span></a></span></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;">SONAR Marketing: More Comprehensive <br />and
Targeted Than Content Marketing Alone (Really!) </span></b><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">Here's a great article about content marketing, from a strategic
standpoint with SEO</span><span style="color: #333333; font-family: "Arial","sans-serif";">.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<span style="color: #333333; font-family: "Arial","sans-serif"; font-size: xx-small;"><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3ABvLLsUJn9yXL9Zl0StxseijM6bSed-OUyyzvrKDupRoJWpNF3VvOSg4DUg0OwOKZZ0NvlJcHQJB1m4n1I0bDLLrubGSwhfGCpbz7fWii1y_pbreQ0UMb7NArtQSq3ROx5dW_T7QKrVYfc5mcQEwE4z4DGBEaLw6H-3ufeixLRy8imV9B7L3UjqkVhTDDr3vBZmSiYsS-1YiUpL61zTyMQUq8p9w6h7ca7Y-wv7_e0Z26ie46k9Xz4ahSqIv6VAE-J5OzY1brMQXN3HoLoN772TbkjJdWKHRkmOfMrnWVfulIRGeFVUgoDCc2k2m4st1EaaNxFbDwrc11y8UzEvTsQ9JCkE9M4fCJWSkg0q5Kwwa2IzviLc6ScfI68XEHQ97kcuG9kubkcbIyNRY20ruiSIVnWTUqY3E7R4wI2HkEp2a2wcaQa6RpI7rm4f8bUAbiZvu3ZzQ02A6CsuCGNulBXadZF_9bDFOwWe-0wFQWJwz76BcyJApC7yYcVEKebdpl5cgaw0OvsldOehhd49CDM6phwx-2JzX9fFS57GV9ym1jbOr0tjJvHC40z6AxRntByMXc1rA7tKluC3mDgn3Dy2iAVIPDOh5l8LDEaznqQHX6veOMrnSyERWQHRof0Cy7rNtWJL9ASfw==" target="_blank"><span style="color: blue;">http://searchenginewatch.com/article/2186953/Why-Content-Marketing-is-a-Great-SEO-Strategy-Not-a-Short-Term-Tactic?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=Why%20Content%20Marketing%20is%20a%20Great%20SEO%20Strategy%2C%20Not%20a%20Short-Term%20Tactic&utm_campaign=06%2F26%2F12%20-%20SEW%20Daily&utm_source=Search%20Engine%20Watch%20Daily&utm_medium=Email</span></a></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">It's important to note, especially to the naysayers of content
marketing, <br />that SONAR marketing and the SONAR Content Distribution Model <br />are
similar to content marketing, but more comprehensive and targeted ... <br />it's
like content marketing on steroids. <br />
<br />
SONAR<i> is organic</i> and combines SEO/SEM, social marketing, viral
marketing, <br />online PR, and more. It's just as effective as
article/content marketing, only better.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"> </span><span style="color: black; font-family: "Arial","sans-serif";">And it incorporates
the same staple strategies as search engine marketing and keyword selection.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">Of course, the major difference is that it's a systematic,
synchronized methodology.<br />
<br />
Quite simply, SONAR is a manual way of disseminating quality, re-purposed
content on the Web in targeted, strategic locations based on audience,
website objectives, content, and SEO keywords.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"> </span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">The key to success with SONAR is to truly educate your marketers
and SEO folks on it's core principals and how to deploy it properly.</span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";"><br />
It's proven. It's organic (free). It uses high quality content for <i>natural</i>
relevant back-links. And it hasn't been negatively affected by search engine
algorithm updates like Farmer/Panda, and recent, Penguin. If done correctly,
SONAR will work and make a difference to your site's traffic and visibility.<br />
<br />
If you or your SEO folks have questions about SONAR and how it can be, and
should be used <i>correctly</i>, to get the most out of YOUR high quality
content, feel free to drop me an email at </span><u><span style="color: blue; font-family: "Arial","sans-serif";">support@precisionmarketingmedia.com</span></u><span style="color: black; font-family: "Arial","sans-serif";">. </span><span style="color: #333333; font-family: "Arial","sans-serif"; font-size: 10pt;"></span></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;">You Heard It Hear First...</span></b><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">Recently, I did a wonderful and informative interview with
LA-based radio host, Rey Ybarra or NewMediaRadioHour.</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">We chatted about my SONAR Content Distribution Model as well as
social marketing, duplicate content, Google updates, content creation, and
more!</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">I really think it's a 'must listen to' for any marketer,
entrepreneur or business owner.</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">To hear the full interview, visit:</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: blue; font-family: "Arial","sans-serif";"><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3Cf7MAvlY4eXYu8Q3jlqU46hu6MOh1fHnmAx7ExCk32_8PMfOAZHHB7b-nevsmmnoHUZCqHnVOMJZmUY7wjfsrfBD8oHRPZp6EqZy6IFQqaVvmmwo8YNWVDOQlo3tn3BrsXN78dq1SHX-L8h7BwAyZSWmsSoKIMjBn4y-CBLtlVHYCxezmLsdhKBIEyAqvM-GJvxsAVbzzl0w==" target="_blank"><span style="color: blue;">http://newmediaradiohour.com/author-interviews/content-is-cash-author-wendy-montes-de-oca-m-b-a/</span></a></span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";"> </span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">Enjoy!</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;">Get The Latest, Up-To-The-Minute Free Marketing Issues On My
Facebook Page And Blog!</span></b><span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;"> </span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: black; font-family: "Arial","sans-serif";">Wanna get the best marketing info and read it
anytime, 24/7? </span><span style="color: black; font-family: "Times-New-Roman","serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">Then 'Like' my Facebook page <a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3BvuoKU7xc7tKqWsfI4OS3New9C0amKmhJGN8ysokNX_KhtUw2b1dOq9WvXr6p4I-xpvrbC9TdHX4b0jDwE7C3BgHX4hbrTumA5gtAdwvpu8ONviEeQJeXDrNnMlMAZlAqS4T28SHHbHsaMr5wsd-D9IJdo_SZz5vJCvH-0FiZV6g==" target="_blank"><span style="color: blue;">https://www.facebook.com/pages/Precision-Marketing-Media-LLC/139310392787888</span></a>,
become a free blog 'member' at <a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3CpIvNcrU-yW4EHoevnDv1BrUv_0q9FVi4p9Rg6crEZ7aJdwAUQkOSAyuXI_uI24UOxExVtma5-z-m9QYVfJeu3a4e3bExzWVV46FVH9ENoS8bOKjMP9nMI" target="_blank"><span style="color: blue;">http://www.musclemarketing.blogspot.com/</span></a>
or get my free blog feeds at <a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3BmKmGcS8GUU684wF6OaXpJL0401a1R52rtOnKGC_63FI8AaAsOLSL9QgI88sB-pNI7ObmbfCsbU_PHb29L3WvkLJaue1W5UUTxDzaqaCIPZtohF3VNd-pphx5HWhytBX4P9i867K2ksyO-Xn0OlkJQ" target="_blank"><span style="color: blue;">http://musclemarketing.blogspot.com/feeds/posts/default</span></a>. </span><span style="color: black; font-family: "Times-New-Roman","serif";"></span></div>
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<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">It's easy and you won't miss a thing.</span><span style="color: black; font-family: "Times-New-Roman","serif";"></span></div>
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<br /></div>
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<span style="color: black; font-family: "Arial","sans-serif";">Visit my Facebook and Blog page today! </span><span style="color: black; font-family: "Times-New-Roman","serif";"></span></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;">See What All The Buzz And Accolades Are About...</span></b><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"> </span><b><span style="color: black; font-family: "Arial","sans-serif"; font-size: 14pt;"> </span></b><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";">If you haven't read my book, the former #1
Amazon web marketing bestseller, <i>Content Is Cash</i>. You really should
check it out.</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<span style="color: black; font-family: "Arial","sans-serif";"><br />
You can read free chapter excerpts here: <a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3AghzSov-EjY-hzyy6Tgneg_VviD1PqjFz5_gWmpGV_vJJhNT1UPNVxAMzRLAiLHdS2UxT2i9exN1iOPHVDzrRodQMnB1B7BnDNdcChCay9mvj9JGzfiocC2TyvLHenTFee80aWp-iljh1VpDcsIn47lhNjQUCRGdF4SP3bWP5LJ6MxcAOY4N9g" target="_blank"><span style="color: blue;">http://www.amazon.com/Content-Cash-Leveraging-Increased-Biz-Tech/dp/0789741083</span></a><b>. </b>
</span><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i><span style="color: black; font-family: "Arial","sans-serif";">Content Is Cash: Leveraging Great Content and
the Web for Increased Traffic, Sales, Leads and Buzz</span></i><span style="color: black; font-family: "Arial","sans-serif";"> [Que Publishing, Paperback], which in less than 10 hours
skyrocketed to #5 in Amazon's Internet Marketing book category as well as #3
in Amazon's Hot New Releases. Content Is Cash has been an Amazon bestseller
for over 10 weeks. It's gotten 4 out of 5 stars and 42 reviews. On Sept. 26
it hit #1 for 'Internet Marketing' and #13 in 'Business & Culture' books.<br />
<br />
<i>Content Is Cash</i> has also been featured by <i>Newsmax.com</i> and <i>Target
Marketing Magazine</i> as recommended reading for web marketing and business
enthusiasts. It was also named 'Hot Reads for Marketers' by <i>Websitemagazine.com</i>
as well as '25 Top-Selling Ecommerce Books in August 2011' by <i>Practicalecommerce.com</i>.</span><b><span style="color: black; font-family: "Times-New-Roman","serif"; font-size: 10pt;"> </span></b></div>
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<div style="font-size: 12pt;">
<a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3BiQHLDttiEwhy9eJKG02ZSjG-LSP5KOVfhIuhD29IfB37rP39abr1SqES3mOjMRQuR4--FfL8G_qe0Q_qkV08gf49s7DDFmujZTDErHDjELc9qq9i_x3QN" shape="rect" style="color: #333333; font-family: Arial,Helvetica,sans-serif;" target="_blank">http://twitter.com/#!/PrecisionMktg</a></div>
<div style="font-size: 12pt;">
</div>
<div style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">
<a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3CpIvNcrU-yW4EHoevnDv1BrUv_0q9FVi4p9Rg6crEZ7aJdwAUQkOSAyuXI_uI24UOxExVtma5-z-m9QYVfJeu3a4e3bExzWVV46FVH9ENoS8bOKjMP9nMI" shape="rect" target="_blank">http://www.musclemarketing.blogspot.com</a></div>
<div style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">
<br />
<a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3BiQHLDttiEwhy9eJKG02ZSjG-LSP5KOVfhIuhD29IfB37rP39abr1SqES3mOjMRQuR4--FfL8G_qe0Q_qkV08gf49s7DDFmujZTDErHDjELc9qq9i_x3QN" shape="rect" target="_blank">http://www.precisionmarketingmedia.com/</a></div>
<div style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">
<br />
<a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3BPqHFd4UDGzQqdv8d0FPgkNWUHRtR-OByv6PBTDBVFW6rXbJWueCxZPyENH9rzcB_Bz6vLRMF10yAZZgHoxUCySrQYU57ECceSZt4T14K84Ld3BXOorsZHU5VJPn2iBYm5gp2VUNfZubmh7wIl2Acz-t1VkF237GiLMQgfXBmBYw_pK8pGmgkUiVmdadzqB8h09bGvkM_qLQ==" shape="rect" target="_blank">http://www.facebook.com/#!/pages/Florida/Precision-Marketing-Media-LLC/139310392787888</a></div>
<div style="font-family: Arial,Helvetica,sans-serif; margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="font-family: Arial,Helvetica,sans-serif; font-size: 12pt;">
<span style="color: #333333;"><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3B0xtg7ZxC4s2Jkqk1QpHc8U3yxyuK2nHNT9j1YCqX6X9Lwevb1CTzJ5wN5OEo0-UAd0Tm0wv4u_4SIyJNbuYs2qwWzDpHk1h5C90mLTZ_R-tfCx3M4pmwp2wi3XuLE2JMQqG3KrHwkt9XcRJiE83FDZnFJLSDXM-guOoE-u98Dtw==" shape="rect" style="color: blue; text-decoration: underline;" target="_blank">https://www.facebook.com/#!/pages/Content-Is-Cash/262572457102646</a><br /><br /><a href="http://r20.rs6.net/tn.jsp?e=001344mfNwyk3A5sVJJPF15JRBk-GirWT1U1fZ_wet9esfRd-jwPyBcuCl6Vq40ZtgltTO9Awnlg3OIP_SwmLueYIBexF541A25gpFF1Nujk-S3f2o9GTKbfvWWbBSoIT4hXeMxsXkiVN0=" shape="rect" style="color: blue; text-decoration: underline;" target="_blank">https://www.facebook.com/WendyMontesDeOcaMBA</a> (new! author fan page) </span></div>
<div style="font-size: 12pt;">
<span style="color: #333333;"><br /><b style="font-family: Arial,Helvetica,sans-serif;">Like what you've read? Feel free to retweet it on Twitter! RT @PrecisionMktg</b></span></div>
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Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com2tag:blogger.com,1999:blog-5146801152041420258.post-80391113537175301212012-06-26T14:33:00.000-04:002012-06-26T16:24:08.950-04:00SONAR Marketing, More Comprehensive and Targeted Than Content Marketing Alone!Here's a great article about content marketing, from a strategic standpoint with SEO.<br />
<br />
<br />
<a href="http://searchenginewatch.com/article/2186953/Why-Content-Marketing-is-a-Great-SEO-Strategy-Not-a-Short-Term-Tactic?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=Why%20Content%20Marketing%20is%20a%20Great%20SEO%20Strategy%2C%20Not%20a%20Short-Term%20Tactic&utm_campaign=06%2F26%2F12%20-%20SEW%20Daily&utm_source=Search%20Engine%20Watch%20Daily&utm_medium=Email">http://searchenginewatch.com/article/2186953/Why-Content-Marketing-is-a-Great-SEO-Strategy-Not-a-Short-Term-Tactic?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=Why%20Content%20Marketing%20is%20a%20Great%20SEO%20Strategy%2C%20Not%20a%20Short-Term%20Tactic&utm_campaign=06%2F26%2F12%20-%20SEW%20Daily&utm_source=Search%20Engine%20Watch%20Daily&utm_medium=Email</a><br />
<br />
It's important to note, especially to the naysayers and 'haters', that SONAR marketing and the SONAR Content Distribution Model is similar to content marketing, but it's more comprehensive
and targeted-- it's like content marketing on steroids. It's organic and
combines SEO/SEM, social marketing, viral marketing PR, and more. <br />
<br />
It always amazes me when SEO people don't get SONAR, when it's really
not a hard strategy to grasp...it's just as organic and effective as
article/content marketing, just better.<br />
<br />
And of course, the major
difference is that it's a systematic, synchronized method of disseminating repurposed content on the Web based on audience, website and SEO keywords.<br />
<br />
Most, if
not all, SEO folks don't have issue with content marketing (especially
using hi-quality, relevant content)...so I don't understand the confusion about SONAR.<br />
<br />
<br />
It's proven. It's organic (free). It uses hi-quality content for natural relevant backlinks. And it hasn't been negatively affected by search engine algorithm updates like Farmer/Panda, and recent, Penguin.<br />
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-61313736129344049522012-05-22T10:49:00.003-04:002012-05-22T10:49:35.821-04:00You Heard It Hear First...<b><span></span></b><br />
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<b><span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">Recently, I did a wonderful and informative interview with LA-based radio host, Rey Ybarra or NewMediaRadioHour.</span></b></div>
<b>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">We
chatted about my SONAR Content Distribution Model as well as social
marketing, duplicate content, Google updates, content creation, and
more!</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">I really think it's a 'must listen to' for any marketer, entrepreneur or business owner.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">To hear the full interview, visit:</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="color: blue; font-family: 'Arial','sans-serif'; font-size: 11pt;"><a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_cb2_v7kEPbrSLfOAhTPckQ-PyTUn1QsZQWTZJNahlusH-8NsZTWZqmJyhNeL_UfonLeM7YSUA4XamW5yo_oDR60z6fTGlGwYnwIX57o0L6X37iDV5XbRUa2cJAkGiTTGvq1r4rM51xhwNSPeAEG-ceiOBWY_RhALTiNlkg6iNtR7vB23hkdpJJJknENnUVnCqYHZSCsNKTHw==" shape="rect" style="color: blue; text-decoration: underline;" target="_blank">http://newmediaradiohour.com/author-interviews/content-is-cash-author-wendy-montes-de-oca-m-b-a/</a></span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;"> </span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">Enjoy!</span></div>
</b>Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com3tag:blogger.com,1999:blog-5146801152041420258.post-40154235838249408852012-05-22T10:49:00.000-04:002012-09-11T11:44:18.290-04:00Check Your Backlinks...<span style="font-family: 'Arial','sans-serif'; font-size: 14pt; line-height: 115%;"></span>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">Since
Google's latest update, Penguin, targets low quality, irrelevant,
spammy websites and links (which we'll call 'bad links'), it's prudent
to check your own website's back-links to ensure those who are linking
to your are relevant and synergistic to your own site's content.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">To do this you can use several free back-link checkers, such as </span><a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_fyauLkvJNDdcdEKT0cgMAcU2qdiVpnY7FViQ0Ivu4RkIfPZ9pFj2-C2prX5y3hCUnFlPLxQj9tGkXUB-rK8sR2mgfeYVrgz1IaYubXGjbL0olP_BeyTrDk" shape="rect" style="font-family: 'Arial','sans-serif'; font-size: 11pt;" target="_blank">http://www.opensiteexplorer.org/</a><span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">, </span><a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_fzQAvMF_a19YYjygs2O-FhmHXwkd_ulJDK1WLSVHops0LLxLPeNglpHoTsjs54AX0DiyJKe-KZJD39l3yJp8GJmlWGB8mbfl0QPjlqiWvoLQ==" shape="rect" style="font-family: 'Arial','sans-serif'; font-size: 11pt;" target="_blank">http://www.backlinkwatch.com/</a><span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">, or </span><a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_drKhn8IlOwd4rWol5BTdAwoLR4XCMhfoHFaYaiItUNTHfzVn3NCeeQN5d9jhWd3-4S577Q9uYLa3nESuZj5omqwtvfoVYulHQm175F6hZxbsMcTtDfFIMTyp7VeEo8EVA=" shape="rect" style="font-family: 'Arial','sans-serif'; font-size: 11pt;" target="_blank">http://www.iwebtool.com/backlink_checker</a><span style="font-family: 'Arial','sans-serif'; font-size: 11pt;"> . </span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">Then,
go down the list and see who's linking to you. This may be laborious,
but well worth it. Especially if you noticed your traffic and SERP
precense drop in the last few weeks, you may have speculated that
Penguin is to blame.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">Next,
it's literally a manual process of visiting the 'bad link's' website
and contacting them to remove the link going to your site. If there's
several 'bad links', it's best to create a form letter. According to
searchenginewatch.com, the letter should state that you are a website
owner trying to recover from a Google penalty and would like the
following links removed. Then, list the URLs where the links can be
found, the URL on your site they point to, the anchor text ─ all the
info needed to easily find the link you're requesting removed.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">Sometimes,
it's easy to find contact information of 'bad links', you simply visit
the site and can find email or similar information in the footer or
'Contact Us' area of the website.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">Other
times it's harder, and you may need to engage in some free tools to
help determine a 'bad link's' website owner. According to
searchenginewatch.com, such tools are:</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<ul>
<li style="color: black; font-family: Times-New-Roman; font-size: 11pt; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;"><a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_cKMlcg5RcU9rP7H08NZqM3zNNLjR8OK2feZILxGcyhGsGo-KtEFcjEB7gFixCpZ1x_QyfWNVc_rRLEtJFSj0gkwXA9ib39Kz_q1oYS8x-4zA==" shape="rect" style="font-family: 'Arial','sans-serif';" target="_blank">Domaintools.com</a><span style="font-family: 'Arial','sans-serif';"><b>:</b></span><span style="font-family: 'Arial','sans-serif';"> If you want to find out who owns the site your link is on, visit domain tools or type "whois.sc" in front of a URL.</span></li>
<li style="color: black; font-family: Times-New-Roman; font-size: 11pt; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;"><a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_evyX3z7povkXeMCHaQ2FYTeyprvXgdqCL7CzfyRR0QkK1kOLV-_55bcgtJOnCdtkAUS8q2a6QBpDI5_gjRM6MBo4fWzfKJccnlfftTFt1lH7Jhpr5sHBaK9QevZ4E6eD1tTtzMhXaJ8Q==" shape="rect" style="font-family: 'Arial','sans-serif';" target="_blank">C-Class Checker</a><span style="font-family: 'Arial','sans-serif';"><b>:</b></span><span style="font-family: 'Arial','sans-serif';"> If
you have a list of all the links you want to get rid of, you can run
them through a bulk C-class checker to see how many of them are on the
same C-class.</span></li>
<li style="color: black; font-family: Times-New-Roman; font-size: 11pt; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;"><a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_d4YFvbT8_hS7sMpIXQGzeO_Jw7_3fYSl02VzegA8k9gOECHG-Afl-RxEwsiYR5SFni_9tqAuW6YY0JhkmNoNewo8CszwuCffs=" shape="rect" style="font-family: 'Arial','sans-serif';" target="_blank">SpyonWeb</a><span style="font-family: 'Arial','sans-serif';"><b>:</b></span><span style="font-family: 'Arial','sans-serif';"> If
you only have 1 URL to work with, this tool lets you find out what
other domains they are associated with. Just put in a website URL, IP
address or even the Google analytics or AdSense code and you can find
all of the websites that are connected to it.Keep a record of all
efforts to contact 'bad links', as it will show Google you've been
making a good effort to get rid of these irrelevant links.</span></li>
</ul>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">If you find that <span class="text">Google's
Panda & Penguin updates have affected your website and you believe
there may have been an error of some sort, there is a form on Google you
can fill out to pinpoint search terms that you believe you shouldn't be
penalized for: </span></span><a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_dpnShWMNthoUaBJXHFd-ToE_-Wsa4tbFvGyPbL6BGTXKyhTavpoRo8kpTYs-FHhsFFWENGu9dA7nvc6s-62pA_FUJSsdkTJ5WLcRpnnTV18iJcgGvw5VrFY_vpvhYKarVBX6_hmCqv1l7PdhLdweXcAUp01cLX8eIkzvjZHmteo7hqO86ta1Gv0YOOVtVlft3h13suACC-2wwE8mA1pBng" shape="rect" style="font-family: 'Arial','sans-serif'; font-size: 11pt;" target="_blank">https://docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ&ndplr=1</a> </div>
Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-69474415481670451672012-05-22T10:48:00.006-04:002012-05-22T10:48:44.148-04:00Reader Questions On Content Syndication, Duplicate Content and Back-Links<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">A<span style="color: black;">s
a follower of my blog, you've likely read about the SONAR Content Distribution
Model and how it uses quality, original content through strategic,
synchronized and targeted distribution on organic online channels.</span></span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">Readers
of my ezine as well as my book, Content Is Cash, often email me
questions about 'SONAR marketing' and I thought it would be helpful to
publish these real-life questions, as it may be something that was on
your mind.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">So here goes...</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;"><b>Q:
Do I have repurpose the original content every time I add it to a new
SONAR site or do it only by individual SONAR categories? </b></span></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">A:
Yes. Your original 'catalyst content' should be the source content that
goes to your in-house audience first (i.e. blog, email), then you
should take that source and repurpose and reuse it -- adapting it
accordingly -- to each SONAR site you disseminate it to as well as for
each target audience within those select SONAR site. SONAR's key is
using quality, original, content that is useful, valuable, and
actionable. For each site/audience, you can repurpose it in many ways:</span></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">--add new sentences, remove sentences<br /> --add/change headlines, subheadings and intro copy<br /> --change closing paragraph/call to action<br /> --modify bullets, mix them up, or add/delete to existing ones</span></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">A
press release of your repurposed version is a completely different
format as the original source. It's written in third person and using
quotes. It also should have a headline that is newsworthy and gets
readers attention quickly. This version is different from a version that
is, let's say, used in article marketing (article) or in social
networking sites (content blurbs) -- yet all of these uses originated
from the same source.</span></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;"><b>Q:
If I have two Social media bookmarking sites, like Digg and Reddit, do I
have to repurpose the article for each site or use the same content for
the SONAR Social Media Bookmarking sites?</b></span></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 11pt;">A:
Yes, but it doesn't have to be heavy edits. You may change headline and
add/remove sentences or paragraphs based on each audience and headline
being used. It needs to be relevant and make sense to your target
reader. That's what makes SONAR unique -- it's targeted and relevant --
it also leverages high quality content and is uploaded to synergistic
website's where that audience would find it relevant.</span></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 12pt; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;"><b>Q:
Wouldn't Google pick up that the back-link found in each repurposed
articles as the same link as the original content and declare them the
same?</b></span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 11pt;">Read
my blogposts (below) on what is duplicate content and what isn't. If
you target the content for each audience and repurpose it -- as long as
it's quality content, relevant to each site and audience, and are on
different domains -- it's not duplicate content or spam. Your press
release is targeted for one audience type; and your article marketing or
social marketing blurb is targeted to another audience. Google's
updates like Farmer, Panda and Penguin are targeting sites that use
irrelevant links, poor quality content and that are spammy. <br /> <br />
SONAR's uses are relevant to each audience/site it's on. It's not the
same article over and over again, it's repurposed and modified. It's
also not on the same domain -- it's all over the web in targeted
locations that you're hand selecting. </span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div>
<span style="color: black; font-family: Arial,Helvetica,sans-serif; font-size: 11pt;">I
like to mix up back-links as well. So some repurposed versions may link
back to your source content. For example, your online press release may
link back to the press release on your website or blog in the 'Press'
or 'Media' section of your website; I also put in two other links in my
press releases (in the About Us section, including social media account
and free ezine sign up page -- for lead gen purposes). Your article
(full or excerpt) may link back to the original article in your
'Newsletter archives' section. Your social media blurbs may link to
'Newsletter article', home page', or 'ezine sign up page', and so on.
Your links </span><span style="font-family: Arial,Helvetica,sans-serif; font-size: 11pt;"><span style="color: black; font-family: Arial,Helvetica,sans-serif; font-size: 11pt;">should be strategically chosen based on your call to action</span><br /></span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif; font-size: 11pt;">Extra reading: </span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_etpbznzY1iQITo-xZPXuuC_p68KKa2Szfj2_IqWkmsENhjl3K2hGf9mpISJwaS35bng4n89i6qtFwgYDZ7wy11JeFQN9xRUQQFUWcWjUduK3E287-SLyFcURPHBB0ihUxxNYJbQORJCZgoBS9igjNGExOBIxntxVk=" shape="rect" style="font-family: Arial,Helvetica,sans-serif; font-size: 11pt;" target="_blank">http://www.musclemarketing.blogspot.com/2012_03_18_archive.html</a> </div>
<a href="http://r20.rs6.net/tn.jsp?e=001SEmriEXRx_cblXMGh4gtpoF4P_QW_2KB4p7R1PwbmCChmbrCuY6FOerT4_x3rKO0JmS1phrhqaj99cNVsxsOSOSJn58URShn9EfUmrIg5uozZbFWiHWhREf_KkMAPzfG544uAtAB3H8_v0fVR8WzzyW-869E_kjVBeU_V3J2q-U=" shape="rect" target="_blank"><span style="font-family: Arial,Helvetica,sans-serif; font-size: 11pt;">http://www.musclemarketing.blogspot.com/2012_05_06_archive.htm</span>l</a>Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com1tag:blogger.com,1999:blog-5146801152041420258.post-84739838954254946932012-05-22T10:48:00.002-04:002012-05-22T10:48:04.045-04:00Pinterest And Other Social Sites You Should Be Aware Of<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 14pt;"><span style="font-family: "Arial","sans-serif"; font-size: 11pt;">
</span></span><br />
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif'; font-size: 14pt; line-height: 115%;"><b>Pinterest And Other Social Sites You Should Be Aware Of</b></span></div>
<div style="margin-bottom: 0px; margin-top: 0px;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';">Most
people know about popular social sites such as Facebook, Twitter, and
LinkedIn. However, I get a lot of questions about other, underutilized
sites that are on the tipping point of popularity, and how to use those
sites for marketing purposes. </span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';">First, I'd like to clarify the differences between various 'social' sites:</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';"><b>Social bookmarking, news and tagging</b></span><span style="font-family: 'Arial','sans-serif';">
are sites like Digg, StumbleUpon, Reddit, Delicious, and Pinterest.
These websites allow users to 'bookmark' things they like - content,
images, videos, websites - and allow others in the community to see
what's been bookmarked and 'follow' if they wish. This is the epitome of
viral marketing and community interaction. When groups of people are
like-minded, it's fun and easy to share feedback of things of common
interest. For business purposes, it's also a strong way to bond with
your audience through content, news and images that are synergistic and
leverage those interests for increased website traffic and more. <br /> <br /> <b>Social networking</b>
are communities like Facebook, Twitter, LinkedIn and Google Plus. It's a
way for groups of people to meet and stay in touch with each other, for
personal and professional purposes. People can friend, follow or fan
someone based on affiliation or interest. Another new site is Quora.com,
which is a social question and answer site. Users can view by category
and post questions or answers on virtually a business related topic.<br /> <br /> <b>Social media</b>
refers to sites like Youtube, Flicker or Tumblr where groups of users
share media content such as video, audio or pictures (photos). There's
also new sites like Spotify.com, which are social music sharing sites,
where users can listen to mp3 files as well as with friends via
Facebook.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';">The
following are some social marketing and bookmarking sites that you may
want to include in your online marketing mix as well as some other tid
bits you should be aware of.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';"><b>Pinterest.com </b></span><span style="font-family: 'Arial','sans-serif';">is
a social community where users 'pin' (think of a bulletin board) things
that they like. Quite simply, it's a virtual pin board. Users can
re-pin (which promotes viral marketing ) or follow someone with the same
interest. Pineterst is a fun site because it focuses on the visual
element. You can utilize content (when you add your descriptive text to
your 'pin') as well as include a back-link, but Pinterest primarily
leverages graphics, images (pics) and videos pictures. </span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';"><b><i>Important Tip!</i></b></span><span style="font-family: 'Arial','sans-serif';">
For marketing purposes, you can use Pinterest to promote your business
or websites related to your business, such as landing pages, squeeze
pages, product pages and more. What's important to know is that if your
website, or the webpages you're thinking of pinning are flash webpages,
you will be unable to 'pin' it, as there's no static images on a flash
page for Pineterst to 'grab' for posting. </span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';">
I've never been a fan of flash-based website. These sites may look
pretty, but it's very hard for search engines to 'crawl' the page, for
the very same reason Pinterest can't 'pin' it ... because it's dynamic.
(Something to think about for those using search engine marketing and
optimization!)</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';">So
if you're thinking about using testing Pinterest in your social
marketing plan, make sure to pick websites or modify your own webpages
to be graphic, image or video rich. Also, like any marketing tactics
you're testing, make sure it's in sync with your overall marketing plan
and target audience.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';">If you're target audience is an older crowd, then this may not be the best website, or channel, to reach them.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';"><b>Quora.com </b></span><span style="font-family: 'Arial','sans-serif';">is
a great online resource community of questions and answers. If you want
to reinforce yourself as an expert, you can search questions related to
your area of expertise and post responses that are useful, valuable,
and actionable. If you have a legitimate question about any topic, you
can post by category and view replies from others who may be versed in
that field. <br /> <br /> <b><i>Important Tip!</i></b> It's important to
keep a steady presence on Quora. Stick to your areas of expertise
(categories and topics). Make sure you have a keyword rich descriptive
bio about yourself and include back-links to relevant websites. All of
these things help with credibility and bonding. In addition, Quora's
pages are indexed by search engines and do appear and organic search
results listing pages (SERPs). Than can expand your reach and
visibility, which can lead to traffic to your website, which can then be
parlayed into leads or sales.<br /> <b><br /> Digg.com.com</b> is one of my
favorite content bookmarking sites. You can upload content 'snippets'
or news nuggets. The site will also pull in any images and well as
back-links appearing on the same page as your content. Content can be
given a 'category' so that the right readers will find it. The more
popular your content (number of 'diggs'), the more people in the
community it gets exposed to. Viral marketing and traffic generation (to
the source website in the 'digg') are typical outcomes from this
website. <b>Reddit.com</b> is a similar site which allows users to
upload a content excerpts (article, video, picture) and link to the full
version. This is a great site to increase your market visibility and
extend reach. It's also a powerful platform to drive website traffic. </span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';"><b><i>Important Tip!</i></b></span><span style="font-family: 'Arial','sans-serif';">
Pick content that is useful, valuable and actionable - something
newsworthy and/or interesting to your target reader. It's very important
to have a strong, eye-catching, or persuasive headline that people in
the community will want to read. There's so much background noise on
Digg, that you want your content/headline to jump out at the reader.
Also, include a back-link in the body copy you are uploading. With
Reddit, excerpt space is limited, so make sure to pick content that will
not only resonate with the target audience, but also include a headline
that screams out to the reader to 'click here' to read more. </span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';">With
social marketing, it's a matter of matching the content type to the
most synergistic platform and audience. Social marketing may not be for
every business. But I believe it's certainly worth a strategic test.
Just remember an old copywriting rule of thumb, which is 'know your
audience'. If you know who your target reader (prospect) is, then you
can craft enticing messages and pick social platforms where those
prospects are likely to congregate.</span></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<br /></div>
<div style="color: black; font-family: Times-New-Roman; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0pt; text-align: left;">
<span style="font-family: 'Arial','sans-serif';">Most
any social marketing site can be leveraged for marketing and business
purposes. But make sure to keep your messages fun, entertaining,
engaging and interactive. Because after all, that's what the 'social' in
'social marketing' is all about. </span></div>Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com2tag:blogger.com,1999:blog-5146801152041420258.post-67490358363765739002012-05-21T09:40:00.000-04:002012-05-21T09:40:07.589-04:00Content Is Cash Author, Wendy Montes de Oca MBA, Interview: Newmediaradiohour.comBelow is my interview with LA-based radio host, Rey Ybarra, of the popular social marketing show, NewMediaRadioHour.<br />
<br />
Full interview: <a href="http://newmediaradiohour.com/author-interviews/content-is-cash-author-wendy-montes-de-oca-m-b-a/">http://newmediaradiohour.com/author-interviews/content-is-cash-author-wendy-montes-de-oca-m-b-a/</a><br />
<br />
YouTube version: <a href="http://www.youtube.com/watch?v=7h04gB9fSeM&feature=youtu.be">http://www.youtube.com/watch?v=7h04gB9fSeM&feature=youtu.be</a>Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-66808877702612681982012-05-08T07:22:00.001-04:002012-05-08T07:22:09.291-04:00Business Alert: Monetize Content, Maximize Marketing ROI, and Leverage Search Engines with Amazon Web Marketing Bestseller, Content is Cash, By Wendy Montes de Oca<h3 class="subtitle">
</h3>
<h1 class="title">
Monetize Content, Maximize Marketing ROI, and Leverage
Search Engines with Amazon Web Marketing Bestseller, Content is Cash,
By Wendy Montes de Oca </h1>
<h3 class="subtitle">
<i>Concerned by the recent Google Penguin update? No
need for SEO crisis management if you have former #1 Amazon Web
marketing bestseller, Content Is Cash. Content Is Cash focuses on
content curation and syndication – using great high quality, original
content, strategic repurposing, and targeted distribution (based by
audience) to relevant websites and online channels. This comprehensive
strategy lets users work with search engines and is virtually unscathed
by Google algorithm changes such as Farmer/Panda and the recent Penguin
updates, which aim to reduce webspam, low quality content websites, and
other 'black hat' SEO practices.</i></h3>
Palm Beach Gardens, FL (PRWEB) May 08, 2012 Former #1 Amazon web marketing bestseller, Content Is Cash:
Leveraging Great Content and the Web for Increased Traffic, Sales, Leads
and Buzz’ by Wendy Montes de Oca, MBA [Que Publishing, Paperback, ISBN#
0789741083], shows readers an innovative, high performing, organic
strategy that leverages content and the Web for maximum marketing ROI.<br />
<br />
The book focuses on a systematic, comprehensive, organic online
marketing strategy that harnesses the power of quality, original content
that is 'UVA' (useful, valuable, and actionable) and its targeted
distribution based by audience on the Internet. It also works with
search engines, not against them.<br />
<br />
According to Montes de Oca, “Content Is Cash centers around my SONAR
Content Distribution Model, and its common sense approach to leveraging
great content and the Web.”<br />
<br />
Montes de Oca continues, “SONAR is a systematic and synchronized form
of content curation and syndication -- that is -- using high quality,
original content, strategically repurpsosing the content for each target
audience, and then disseminating the content to select, relevant
websites and online channels. This tactical, hands-on approach helps
SONAR marketing go virtually unscathed by search engine algorithm
changes (such as Farmer/Panda, and the recent Google Penguin).”<br />
<br />
Montes de Oca adds, “What makes the Content Is Cash so attractive to
small business owners, marketers, and online publishers is that the
strategy the book touts is free, it’s targeted, it’s relevant, and it
can be applied to most any niche, as long as there’s great high quality,
original content … that is the key ingredient. Content Is Cash and
SONAR marketing do not condone or use 'black hat' techniques such as
keyword stuffing, link schemes, cloaking, hidden text, content spamming,
and more. And the way SONAR is implemented, it's not duplicate
content.”<br />
<br />
Montes de Oca adds, “I’ve been using SONAR and SONAR-type principles
in the publishing world and as consultant for over a decade. Leveraging
original content through this manner is extremely beneficial and
utilizes ‘white hat’, organic search engine marketing principles as well
as search engine optimization, online press releases, social marketing
and bookmarking, article marketing, guerrilla marketing and more. It’s
helped increase website traffic, rank, relevant back-links, search
engine visibility, and leads.”<br />
Montes de Oca concludes, “So many small business owners are
recognizing the power of SONAR because it uses something they already
have (content), it’s easy to learn and implement, and it doesn’t impact
their budget. And maximizing ROI is a universal goal that all businesses
strive for.”<br />
<br />
For more information visit <a href="http://www.amazon.com/Content-Cash-Leveraging-Increased-Biz-Tech/dp/0789741083">http://www.amazon.com/Content-Cash-Leveraging-Increased-Biz-Tech/dp/0789741083</a> or <a href="http://www.quepublishing.com/store/product.aspx?isbn=0789741083">http://www.quepublishing.com/store/product.aspx?isbn=0789741083</a>.<br />
<br />
<b>About Wendy Montes de Oca, MBA
</b><br />
Ms. Montes de Oca’s diversified background includes nearly 20 years
of experience in direct response and online marketing, media,
publishing, financial services and law. She’s worked for renowned
publishers and Fortune 500 companies. Ms. Montes de Oca is the creator
of the SONAR Content Distribution Model TM and an Internet marketing
expert with a proven track record for both acquisition and retention
efforts. During her career, she has generated over $150 million in
total revenues for various corporations, consulting clients, and her own
consulting firm, Precision Marketing and Media, LLC (<a href="http://www.precisionmarketingmedia.com/">http://www.precisionmarketingmedia.com/</a>).<br />
<br />
###Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com2tag:blogger.com,1999:blog-5146801152041420258.post-46765467778673897542012-03-22T10:26:00.003-04:002012-05-07T11:21:06.829-04:00Concerned by the recent Google Penguin update? No need for SEO crisis management if you're informed...<span style="font-size: large;"><b>Is the "A" in SONAR (article marketing) still a viable tactic with search engines and the Farmer/PANDA and the recent, Penguin, updates?</b></span><br />
<br />
Lately I've been hearing a lot of people saying things such as: 'Google doesn't like content or article marketing since they changed their algorithms' and 'article directories are not useful for search engine marketing and link-building efforts anymore.' I like to remind people of a few fundamental rules of online marketing, specifically involving content, that virtually never changes and is extremely helpful to know (and do!) ...<br />
<br />
-- <b>'Mix' it up.</b> It's always a smart thing to have a diversified online marketing mix. I suggest to clients to look at their online marketing plan like a pie, and each slice is a tactical allocation -- organic and paid for strategies. As with your financial planning ventures (such as with your retirement account), it's always safer to diversify than put all your eggs in one basket. The same holds true for your online marketing plan. Mix it up and keep it diversified. Some allocations may be smaller than others, based on budget, objective, and other variables. But it's good to spread it out across many tactics and online marketing channels such as organic search, paid search, social media, online PR, content marketing, etc. Then if one tactic is a laggard and others are leaders, it all balances out in the end. This also helps compensate for algorithmic `bumps in the road' that may temporarily affect your search engine optimization (SEO) and search engine marketing (SEM) efforts.<br />
<br />
--<b>Doing It 'Right' Can't Be Wrong.</b> Google and other search engines often change their algorithms to as keep search results relevant and fresh to related queries as well as impact unscrupulous 'black hat' practicing marketers who use no-no tactics such as gateway pages, keyword stuffing, link baiting, link farming, content farming and more. These are the folks that link to irrelevant sites with irrelevant content to the equivalent of content spamming. For compliant content marketers or those using the SONAR Content Distribution Model -- the core strategy is to leverage high quality, useful, content through synchronized, synergistic and relevant online distribution. SONAR and content marketing, when implemented correctly, include 'white hat' SEO principles. And if you're using quality, original content with either of those marketing tactics and distributing your content to targeted, relevant sites, you really can't go wrong.<br />
<br />
--<b>Quality And Relevance Are Key!</b> According to Webpronews.com, when Google released their official statement about the algorithm change in 2011, the Farmer/Panda update was aimed to help more quality websites be higher in the search results versus content farms with irrelevant, unbeneficial content based on the keywords being searched. Article directories may have initially been stuck in the cross-hairs losing some initial value, but again, if you are putting out `UVA' (useful, valuable, actionable) content into numerous organic online channels, the diversity and balance will offset any temporary side affects which may occur versus doing article directory marketing by itself. Based on my experience, if you push out quality, original content in several places including article directories, your articles should appear in pages 1-5 of Google search results. And with Google's latest `freshness' update, the most timely and relevant content should appear in descending order by date from the top of the search results. Quality and relevance are key.<br />
<br />
--<b>Targeted Link-Building.</b> Links, whether it's one way back link or a reciprocal back link, are still links. Quality links help SEO, and that is undisputable. But again, there's some ground rules to do it right within best practices ... and do it wrong. Links should be quality links, and by that I mean on sites that have relevant content and a synergistic audience as to your own. It should also be a site with a good traffic rank. I prefer to do link building manually and do it strategically. I research sites that are synergistic in all ways to the site I'm working with (albeit one-way or reciprocal links). Doing it manually allows more targeted selection and control over where you want your links to go. Manual selection and distribution can also lead to other opportunities down the road with those sites you're building relationships with including cross-marketing or editorial efforts such as editorial contributions, revenue shares and more. In my view, this approach is both link building and relationship building.<br />
<br />
--<b>Location, Location, Location.</b> Where you link to is important. When doing SONAR or content marketing, I always tell clients to deep link, that is, not just link to their home page -- which to me, doesn't make any sense anyway, as there's too many distractions on a home page. Readers need a simple, direct call to action. Keep them focused. It's always smarter to link to your source article, which should be on one of your subpages, such as the newsletter archive page or press release page. Now you have a connection -- the article/content excerpt you pushed out and is appearing in the SERPs (search engine result pages) and its redirect links to the full version on your archive or press page. You've satisfied the searches expectations by not doing a `bait and switch'. There's relevance and continuity. And to help monetize that traffic, that newsletter archive or press webpage (which you're driving the traffic to), the background should contain fixed elements to 'harness' the traffic it will be getting for list growth and cross-selling such as fixed lead gen boxes, text ads, banner ads, editorial notes, and more. These elements should blend with your overall format, not being to obnoxious, but being easily seen.<br />
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--<b>Catalyst Content.</b> It's always important to make sure you publish the content on your website first ... I call this your 'catalyst content'. This is the driving source which all other inbound marketing will occur and be focused around. Your website articles should be dated and be formatted similar to a news feed or blog. Also, posting timely press releases will work favorable as they will be viewed by Google and human readers as the latest news (again favorable to Google's latest `freshness' update). At the same time, send your content out via email (i.e. ezine) to your in-house list before external marketing channels see it. This helps from an SEO standpoint, but also helps with credibility and bonding with your subscribers and regular website visitors as they should get your information before the masses. There you go. My best practices for marketing with content. I don't practice nor condone 'black hat' marketing tactics. I've always been lucky enough to work for top publishers and clients that put out great, original content. It really does all boil down to the quality of the content when you talk about any form of article and search engine marketing. Content is king, and when you have strong editorial, along with being a `creatively strategic' thinker, you don't need to engage in 'black hat' or questionable SEO/SEM. Algorithms are always changing. It's good to be aware of the latest news, trends and techniques, but also not to put you're your eggs in one basket and build your entire online marketing strategy based on the `current' algorithms. Using solid content, analyzing your websites visitor and usage patterns and keeping general best practices in mind are staple components that will always play an important role in content marketing.<br />
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<b><span style="font-size: 130%;">Google, SEO and Content Syndication: Debunking The Duplicate Content Myth</span></b><br />
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Oftentimes, real-life experiences with my clients influence my blog posts.For instance, recently a consulting client of mine asked me if I agreed with a colleague of his about Google disliking duplicate content and to reduce or refrain the amount of content he syndicates (distributes) on the Web.I think there’s a huge misunderstanding out there about how to distribute your content without hurting your website in the eyes of search engines.If you publish content, you should have the first, original content on your website. No doubt.<br />
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However, you can "repurpose" it and strategically distribute it on the Web, and this will not hurt your search engine/Google SEO efforts.This is something I refer to in my SONAR Content Distribution Model TM and has helped my clients’ quantifiably increase traffic rank, traffic visits, leads and sales.SONAR is a cost effective, yet powerful, method of repurposing and synchronizing content (albeit text, audio, video) distribution into various, targeted channels. And it allows companies, publishers, entrepreneurs … basically anyone with content on their website … the ability to ultimately turn traffic into sales.<br />
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SONAR represents the following online distribution platforms:<br />
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S Syndicate partners, content syndication networks, and user generate content sites<br />
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O Online press releases<br />
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N Network (social) communities<br />
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A Article directories<br />
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R Relevant posts to blogs, forums, and bulletin boards<br />
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SONAR Case study: My synchronized content distribution technique helped increase traffic ranking and visits to a alternative health website by 3,160% and 81.5% respectively in only three months. And in four months, traffic visits increased to an investment website by nearly 80% as well as an increase its traffic ranking by nearly 150 percent. Plus, the traffic to this investment site was monetized for an ROI of 221%.So not only was the website’s SEO/SEM efforts NOT hut by content syndication, it actually improved exponentially with rank, visits and sales.<br />
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The key is to repurpose the content. To tweek an original article on your website with minor changes (for example to headline, intro paragraph, closing, etc.) and then syndicate on other different websites.Google tries to look for the best version…where the content originated...the first, primary source (usually your website) and typically that site that gets the "search engine credit" so to speak via the higher ranking in the organic results listing.<br />
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In Google's view, duplicate content is more hurtful for a site if it's posted in more then one place on that SAME DOMAIN (not via syndication on other websites such as through online press releases, article directories, etc.) .<br />
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For example, if you may have two pages on your site with virtually the same content, in most cases, Google notices this and ignores one of those webpages. You will not get both of those listings in the search engine organic results…just one of them.Keep in mind, Google will decide your pages are duplicate if ONLY your (page titles and meta descriptions) are the same. So make sure each webpage on your site has unique, relevant tags with targeted keywords.Now if you’re concerned about webpages on your website and it’s text "printer friendly version" hurting your website’s SEO… simply block the search engines from spidering the print friendly version.When you think about it...syndicating content is the SEO model of social sites (like Digg, Drop Jack, StumpleUpon, etc.) and article directories.<br />
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So make sure you understand the power of your content and how to syndicate it the right way before you hit the breaks on any SEO/SEM efforts.<br />
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Because that’s what will actually hurt your site … doing nothing and not leveraging your content.Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com3tag:blogger.com,1999:blog-5146801152041420258.post-17983219201878165922012-02-16T12:03:00.007-05:002012-02-29T10:43:54.044-05:00Myths And Misconceptions: The Real Truth About Content Marketing And The Search Engines[Editorial Note: The below is a copy of the article I wrote for my blog on TargetMarketingMag.com. Enjoy!]<br /><br />Lately I've been hearing a lot of people saying things such as: 'Google doesn't like content or article marketing since they changed their algorithms' and 'article directories are not useful for search engine marketing and link-building efforts anymore.'<br /><br />I like to remind people of a few fundamental rules of online marketing, specifically involving content, that virtually never changes and is extremely helpful to know (and do!) ...<br /><br />· <strong>'Mix' it up.</strong> It's always a smart thing to have a diversified online marketing mix. I suggest to clients to look at their online marketing plan like a pie, and each slice is a tactical allocation -- organic and paid for strategies. As with your financial planning ventures (such as with your retirement account), it's always safer to diversify than put all your eggs in one basket. The same holds true for your online marketing plan. Mix it up and keep it diversified. Some allocations may be smaller than others, based on budget, objective, and other variables. But it's good to spread it out across many tactics and online marketing channels such as organic search, paid search, social media, online PR, content marketing, etc. Then if one tactic is a laggard and others are leaders, it all balances out in the end. This also helps compensate for algorithmic ‘bumps in the road’ that may temporarily affect your search engine optimization (SEO) and search engine marketing (SEM) efforts.<br /><br />· <strong>Doing It 'Right' Can't Be Wrong.</strong> Google and other search engines often change their algorithms to as keep search results relevant and fresh to related queries as well as impact unscrupulous 'black hat' practicing marketers who use no-no tactics such as gateway pages, keyword stuffing, link baiting, link farming, content farming and more. These are the folks that link to irrelevant sites with irrelevant content to the equivalent of content spamming. For compliant content marketers or those using the <a href="http://www.precisionmarketingmedia.com/sonar.html">SONAR Content Distribution Model</a> -- the core strategy is to leverage high quality, useful, content through synchronized, synergistic and relevant online distribution. SONAR and content marketing, when implemented correctly, include 'white hat' SEO principles. And if you're using quality, original content with either of those marketing tactics and distributing your content to targeted, relevant sites, you really can't go wrong.<br /><br />· <strong>Quality And Relevance Are Key!</strong> According to Webpronews.com, when Google released their official statement about the algorithm change in 2011, the Farmer/Panda update was aimed to help more quality websites be higher in the search results versus content farms with irrelevant, unbeneficial content based on the keywords being searched. Article directories may have initially been stuck in the cross-hairs losing some initial value, but again, if you are putting out ‘UVA’ (useful, valuable, actionable) content into numerous organic online channels, the diversity and balance will offset any temporary side affects which may occur versus doing article directory marketing by itself. Based on my experience, if you push out quality, original content in several places including article directories, your articles should appear in pages 1-5 of Google search results. And with Google’s latest ‘freshness’ update, the most timely and relevant content should appear in descending order by date from the top of the search results. Quality and relevance are key.<br /><br />· <strong>Targeted Link-Building.</strong> Links, whether it's one way back link or a reciprocal back link, are still links. Quality links help SEO, and that is undisputable. But again, there's some ground rules to do it right within best practices ... and do it wrong. Links should be quality links, and by that I mean on sites that have relevant content and a synergistic audience as to your own. It should also be a site with a good traffic rank. I prefer to do link building manually and do it strategically. I research sites that are synergistic in all ways to the site I'm working with (albeit one-way or reciprocal links). Doing it manually allows more targeted selection and control over where you want your links to go. Manual selection and distribution can also lead to other opportunities down the road with those sites you're building relationships with including cross-marketing or editorial efforts such as editorial contributions, revenue shares and more. In my view, this approach is both link building and relationship building.<br /><br />· <strong>Location, Location, Location.</strong> Where you link to is important. When doing SONAR or content marketing, I always tell clients to deep link, that is, not just link to their home page -- which to me, doesn't make any sense anyway, as there's too many distractions on a home page. Readers need a simple, direct call to action. Keep them focused. It's always smarter to link to your source article, which should be on one of your subpages, such as the newsletter archive page or press release page. Now you have a connection -- the article/content excerpt you pushed out and is appearing in the SERPs (search engine result pages) and its redirect links to the full version on your archive or press page. You’ve satisfied the searches expectations by not doing a ‘bait and switch’. There’s relevance and continuity. And to help monetize that traffic, that newsletter archive or press webpage (which you're driving the traffic to), the background should contain fixed elements to 'harness' the traffic it will be getting for list growth and cross-selling such as fixed lead gen boxes, text ads, banner ads, editorial notes, and more. These elements should blend with your overall format, not being to obnoxious, but being easily seen.<br /><br />· <strong>Catalyst Content.</strong> It's always important to make sure you publish the content on your website first ... I call this your 'catalyst content'. This is the driving source which all other inbound marketing will occur and be focused around. Your website articles should be dated and be formatted similar to a news feed or blog. Also, posting timely press releases will work favorable as they will be viewed by Google and human readers as the latest news (again favorable to Google’s latest ‘freshness’ update). At the same time, send your content out via email (i.e. ezine) to your in-house list before external marketing channels see it. This helps from an SEO standpoint, but also helps with credibility and bonding with your subscribers and regular website visitors as they should get your information before the masses.<br /><br />There you go. My best practices for marketing with content. I don't practice nor condone 'black hat' marketing tactics. I've always been lucky enough to work for top publishers and clients that put out great, original content.<br /><br />It really does all boil down to the quality of the content when you talk about any form of article and search engine marketing. Content is king, and when you have strong editorial, along with being a ‘creatively strategic’ thinker, you don't need to engage in 'black hat' or questionable SEO/SEM.<br /><br />Algorithms are always changing. It’s good to be aware of the latest news, trends and techniques, but also not to put you’re your eggs in one basket and build your entire online marketing strategy based on the ‘current’ algorithms. Using solid content, analyzing your websites visitor and usage patterns and keeping general best practices in mind are staple components that will always play an important role in content marketing.<br /><br /><strong>In a nutshell:</strong> I believe articles can have the same theme and have some content overlap, but should be tailored to each platform it's being posted to and to each target audience/niche group that will be reading it. That will keep the content relevant and specific. With content marketing (and especially with the SONAR Content Distribution Model) I like to think of leveraging UVA content and it's targeted dissemination on the Web as 'relevant repurposing and redistribution with a purpose'. It should also not be 'fluff''. Content, in my opinion (in article marketing), should be 'UVA': useful, valuable and actionable.Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-14293899545750751582012-01-04T13:12:00.000-05:002012-01-04T13:13:49.654-05:00Boost your online sales: eComm tips and tricksI've published this next article before, but still get many emails about it. If you've read it, please re-read, as you may learn something new. If this is your first time reading it, don't take the following recommendations for granted. They may seem simplistic, but they DO most definitely impact your online conversion rate. The current economic environment has been hard on both brick and mortar & online sales. But there are a few simple, yet powerful, things you could do to boost online sales and gain loyal customers.<br /><br />1. Make Sure Your SSL Seal is Prominent. SSL or secure socket layer is a sign that the site is encrypted...that the information consumers enter, such as personal and credit card information, is protected. Most eCommerce sites must file for an SSL certificate from vendors such as VeriSign, GoDaddy, eTrust, TRUSTe, and others. It's a good practice to display the vendors logo on your order page, as well as make sure in the browser window the "https" or image of a lock is present. This is a clear and comforting sign to consumers that they can order on line with confidence.<br /><br />2. Encourage Online Sales vs. Other Order Mechanisms. Offer special "Internet Only Pricing" to customers. It could be a discount of 5-10%. This reduces any potential overhead costs for staffing fees such as telesales or order entry personnel.<br /><br />3. Offer Free Shipping. Many eTailers already factor shipping into their published price, so when there's a big, flashing banner next to the item saying "free shipping" it gives consumers that extra little push to move forward with the transaction. It boils down to basic psychology. Everyone likes to feel like they're getting something for free.<br /><br />4. Use Buyer Feedback To Your Advantage. Have an area on your website or next to select items that says "Customer Favorite" or "Hot Item". Also, have some glowing customer testimonials next to the product for potential prospect to see. Consumers like to feel good about the item they are about to purchase. To see a great testimonial and knowing that others purchased the product is a validation and comforting feeling. In addition to helping the conversion, this tactic also helps reduce buyer's remorse and product returns.<br /><br />5. Advertise Products in Google Product Search (formerly Froogle). <a href="http://www.google.com/shopping">http://www.google.com/shopping</a> is a free product information platform from Google where you can post a single item or submit a data feed. Your products will appear in Google Product search and may also appear in Google.com search results, depending on keywords used.<br /><br />6. Make Sure Your Product Pages are Optimized for Search Engines. After doing some keyword research on actual search behavior for your product, refine your meta description, meta keywords and title tag of your product pages. This will help consumers find your product in the organic listing of search engine results.<br /><br />7. Have a Special Coupon Code Banner on Your Home Page. This is a best practice with online fashion retailers. There's typically a banner ad on their home page stating something like, "Summer Blow Out Sale, Use Coupon Code 1234". This is another great way to offer a special discount for your online customers that makes them feel good about the purchase. You can also encourage viral activity by having a "forward to friend" text link that opens a MSOutlook email window with the coupon or coupon code. Make sure to have some great intro copy mentioning how customers should "pass on the great savings to friends, family, and colleagues."<br /><br />8. Consider Payment Plans. For your higher ticket items, consider setting up extended payment plans that allows customers to pay for an item over a few payments. If an item is let's say, $200, you might want to offer a flex pay of "6 easy payments of $33.33" that is conveniently auto-billed to their credit card. Just be diligent when calculating your payment prices as well as creating your return/refund policy for these items. The general rule is that your actual production costs/hard costs should be covered in the first 1-3 payments.<br /><br />Remember to keep testing methods that help improve sales and drive prospects to your storefront. Make note of when you implement new tactics, such as the above, and then after a month of being live, compare sales results year-over-year to see if you found the sweet spot in your eCommerce efforts. I'm confident that you will see an improvement in online sales.Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0tag:blogger.com,1999:blog-5146801152041420258.post-59225431606187016772012-01-04T13:07:00.003-05:002012-01-04T13:12:55.367-05:0012 Things You Must Do To Grow Your Biz For Free or Cheap<p>Ok, so 2011 was a tough year for a lot of business owners. Perhaps you got caught in the maelstrom of economic uncertainty and your business paid the price either by being neglected with marketing or duped by so-called online gurus who promise the world with their wonder products, which ultimately only benefit one person - them. Certain marketing tactics are tried and true because they work year after year, decade after decade. They're proven. And they get results. </p><br /><p>But for some strange reason, I can't figure out for the life of me why someone would pay hundreds, or even, thousands of dollars to learn something that is already out there for free and given a new, jazzy name. Today, I going to go over some proven winners to help create visibility, drive website traffic, increase sales, generate leads and produce buzz for the low, low price of F-R-E-E (or cheap). These are low to no cost tactics that fit most any budget and most any business niche. All you really need is the time or resources (manpower) to implement them. And the few that do involve a budget, are extremely cost effective. Without further ado...</p><br /><br /><br /><ol><br /><br /><br /><li><strong>Affiliate Partnerships/Affiliate Marketing Plan.</strong> This includes JVs (joint ventures), affiliate marketing, guest editorials, and editorial contributions. This tactic is extremely effective and cost efficient. The key here is having some kind of leverage then approaching publishers that may want your content or a cross-marketing opportunity to your current list (note: this only works if you have a list of decent size another publisher will find attractive). In exchange for content or revenue share efforts, you and the other publisher agree to reciprocate either eNews ads or solo emails to each other's lists, thereby sending a message to a target, relevant list for free. Well, if you agree on a rev share, it's free as far as ad costs, but you are giving that publisher a split of your net revenues. In addition, you can create a robust affiliate program offering a competitive commission and incentive program as well as using cost-effective, off-the-shelf or WordPress-based affiliate tracking software. The key here is PR, getting the news out about your program to as many targeted locations as possible. </li><br /><br /><br /><li><strong>Content Syndication.</strong> I've written about this many times, but can't stress it enough. Content is king and you can leverage it via my SONAR Content Distribution Model TM, which is the focus of my best-selling book (formerly the #1 web marketing book on Amazon!), "Content Is Cash: Leveraging Great Content and the Web For Increased Traffic, Sales, Leads and Buzz". SONAR is an organic (free) online strategy that is powerful and proven. It's a method of repurposing and synchronizing content (albeit text, audio, video) distribution into various, targeted channels. And it allows companies, publishers, entrepreneurs ... basically anyone with content on their website ... the ability to ultimately turn traffic into sales. SONAR represents the following online distribution platforms:S Syndicate partners, content syndication networks, and user generate content sitesO Online press releasesN Network (social) communitiesA Article directoriesR Relevant posts to blogs, forums, and bulletin boards. SONAR works hand-in-hand with your existing search engine marketing (SEM), social media marketing (SMM), and search engine optimization (SEO) tactics.<br />If you have original content ... you can do SONAR marketing! </li><br /><br /><br /><li><strong>Search Engine Optimization.</strong> In order to drive as much organic traffic as possible to your website you need to make sure your site is optimized for the correct keywords and your target audience. Once you optimize your site with title tags, meta descriptions, and meta keywords, you need to make sure you have revised your site to harness the traffic that will be coming. That means adding eye-catching email collection boxes to home page, relevant banners, and obvious links to get to product pages. You don't want to miss any opportunity to turn traffic in to sales or free newsletter subscribers. Done your SEO already? Great, but you need to review your analytics and visitor usage patterns, keyword history and more and refine keywords quarterly. </li><br /><br /><br /><li><strong>Online Lead Generation Polls.</strong> Incorporating a poll on your website, or having a poll on another site or eNewsletter (via a media buy or ad swap) is a great way to build your list. It's important to spend time thinking about your poll question - something that a hot topic, controversial, and relevant to the locations you're placing your poll. You want to pull people in with your headline and make the poll entertaining. Your answers should be multiple choice and have an "other" field which encourages participant to engage with your question. I've found this "other" field as a fantastic way to make the poll interactive. Many people are passionate about certain subject matters and won't mind giving you their two cents. Then to show appreciation for talking the poll, tell participants they are getting a bonus report and free eNewsletter subscription (which they can opt out of at any time). And of course, make sure to mention - and link to - your privacy/anti spam policy. After you kick off your list building efforts, make sure you start tracking them so you can quantify the time and resources spent. This involves working with your webmaster on setting up tracking URLs specific to each website you're advertising on. It also means looking at Google Analytics for your website and corresponding landing pages to see traffic and referring page sources. </li><br /><br /><br /><li><strong>Viral Marketing.</strong> Make sure you have a "forward to friend" feature in your eNewsletter to encourage viral marketing. It's also important to have a content syndication blurb in your newsletter, this also encourages other websites, publishers, editors and so forth to republish your content as long as they give you author attribution and a back-link to your site. In addition, the SONAR model above incorporates viral buzz in its strategy, so deploying SONAR will help you increase your website visibility and reach. </li><br /><br /><br /><li><strong>Cost Effective Media Buying.</strong> To compliment your "free" online efforts, you may want to consider targeted, low cost media buys (paid online advertising) in the form of text ads, banner ads, blog networks/ads, or list rentals (i.e. eNews sponsorships or solo emails). You're paying for the placement in these locations, so you must make sure you have strong promotional copy and offer for the best results possible. Blog ad networks and online ad networks are a great, cheap alternative and they have a wider reach. Networks to consider: Advertising.com, ValueClick.com, BurstMedia.com, and FastClick.com. You can find a full list of sites here: <a href="http://www.imediaconnection.com/resourceconnection/adnetwork.asp">http://www.imediaconnection.com/resourceconnection/adnetwork.asp</a>. </li><br /><br /><br /><li><strong>Pay Per Click (PPC).</strong> Many people try pay per click only to spend thousands of dollars with little results. Creating a successful PPC campaign is an art - one that I've had success with. If PPC is new for you, then don't start out with the big guys like Google or Yahoo, run your 'test' campaign on smaller, second tier networks. In addition, you must make sure you have a strong text ad and landing page and that the ad is keyword dense. You must also have a compelling offer and make sure you do your keyword research. Picking the correct keywords that coincide with your actual ad and landing page is crucial. You don't want to pick keywords that are too vague, too competitive, or unpopular. You also need to be active with your campaign management which includes bid amounts and daily budget. All these things - bid, budget, keywords, popularity, and placement - will determine the success of the campaign. And most campaigns are trial and error and take anywhere from 3-6 weeks to optimize. </li><br /><br /><br /><li><strong>Free Teleseminars or Webinars.</strong> These are a great way to collect names for list building, then cross-sell to those names once they're in your sales funnel. You can use services like FreeConferenceCall.com, where it's a toll (not toll free) call. But in my experience, if the value proposition of the subject matter is strong, people will pay that nominal fee. Promote a free teleseminar or webinar to prospects (that is not your internal list). Remember, this is for lead generation. So your goal is to give away valuable information in exchange for an email address. You can have a 'soft sell' at the end of the call and follow up with an email blast within 24 hours. But the most important thing is getting that name THEN bonding with them through your editorial. </li><br /><br /><br /><li><strong>Free Online classified ads.</strong> Using <a href="http://www.craigslist.org/">http://www.craigslist.org/</a> or similar high traffic classified sites is a great way to sell a product or get leads. The trick is geo-targeting, picking the right location to run your ad in. Picking the right category. As well as creating an ad that is persuasive and powerful. Ads are free, so why not test it out. For a full list of states and cities, check out: <a href="http://www.craigslist.org/about/sites">http://www.craigslist.org/about/sites</a>. </li><br /><br /><br /><li><strong>Reciprocal Ad Swaps.</strong> One of the best kept secrets in the industry. Some of your best resources will be your fellow publishers. This channel often gets overlooked by marketers who don't give it the respect it deserves. In the work I do for my clients, I spend a good portion of my time researching publishers and websites in related, synergistic industries. I look for relevant connections between their publications (print and online) and my clients. Let's say I come across a natural health e-letter about that has a list of readers similar in size to one of my clients, who is a supplement manufacturer. Since many of their audience share similar interests, cross marketing each other products (or even lead gen efforts) can be mutually rewarding. Swapping ads will save you money on lead-generation initiatives. Since you won't be paying for access to the other publisher's list of subscribers, you can get new customers for free. The only "cost" is allowing the other publisher to access your own list. It's a win-win situation. This technique also opens the door to potential joint-venture opportunities. </li><br /><br /><br /><li><strong>Snail Mail.</strong> Direct mail is still a consumer favorite - and another good way to get your sales message out. It can be especially effective used in concert with another effort, such as an e-mail campaign. A recent survey published in DM News indicated that 70 percent of respondents preferred receiving unsolicited correspondence via mail vs. e-mail. As with any marketing medium, though, you can end up paying a lot between production costs, list rental costs, and mail shop/postage costs. The most costly direct-mail packages are magalogs and tabloids (four-color mailers that look like magazines). However, 6 x 9 postcards, tri-fold self-mailers, and simple sales letters are three low-cost ways of taking advantage of this channel. Note that copy, list selection and geo-targeting an be crucial for direct mail success no matter which cost-effective mail format you pick. Although 100 percent ROI (return on investment) is what you should aim for, many direct mailers are content with 80 percent. This lower figure takes into consideration the lifetime value of the names that come in from this channel, because they are typically reliable buyers in the future. </li><br /><br /><br /><li><strong>Print Ads.</strong> This is another channel that's gets a raw deal. One reason is because it can be costly. To place an ad in a high-circulation magazine or newspaper, you could shell out serious money. But you don't need a big budget to take advantage of print ads. If you don't have deep pockets, consider targeted newspapers and periodicals. Let's say you're selling an investment report. Try using the Internet to research the wealthiest cities in America. Once you get that list, look online for local newspapers in those communities. These smaller newspapers hit your target audience... and offer a much cheaper ad rate than some of the larger, broad-circulation publications. You end up getting quality rather than quantity. I once paid for an ad in a local newspaper in Aspen, CO that had a flat rate of less than $500. My ROI on this effort turned out to be more than 1,000 percent. How's that for a positive response rate! Most important rule: Know your audience...that will determine placement (and price). </li></ol>Anonymoushttp://www.blogger.com/profile/10035892511122716964noreply@blogger.com0