Saturday, November 12, 2011

Maximizing Your Fulfillment and Collateral Pieces

Here are some simple ideas, when applicable, for print and electronic fulfillment that helps encourage sales and customer lifetime value:

  1. Personal Welcome or Thank You letter Catalog (whether it's for newsletters, products, or services. It could highlight all products OR current top sellers).

  2. Cross-marketing flyer (a flyer highlighting a current hot product OR a natural, synergistic up-sell from the product ordered).

  3. Coupon or special discount offer (or if electronic, coupon/promo code for online ordering).

  4. Free sample (Women may remember Avon used to include tiny little lipsticks or perfume with their order. This approach is similar, could be a small, economy/sample size product OR bonus report or download access. Customers love, love, love freebies!).

  5. Renewal (in publishing, this is called "renewal at birth". If you're selling a subscription service, include a renewal order form with your first issue).

  6. Friends and family savings (another coupon for customer to pass on to friends or family. This encourages viral/word of mouth marketing).

  7. Packing slip with product return label/instructions

As most marketers know, the first 0-30 days is when a client is red hot. Don't leave them cold. Leverage this time frame with your correspondence and turn your fulfillment pieces into another way to monetize sales and relationship build with your customers.

1 comment:

Focus Groups said...

Great Share, These are must follow steps.

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