Thursday, August 11, 2011

5 'Must Knows' For Better CoRegistration Conversion Rates

  1. CoReg names (leads) come in from another website after a transaction and people tend to forget what they opted in to receive.

  2. For optimum results, flag names that come in (segment) and withhold them from eLetter circulation for approx. 5-7 days.

  3. Use this time to reconnect with them and let them bond with you, your gurus, your pub, or your philosophy.

  4. Let them build that "warm fuzzy feeling" for you. Do this by following up with targeted introduction emails.

  5. After the email series, where you'll also be giving them fantastic editorial, send them a special offer (such as discount, special new subscriber pricing, etc.) to help monetize the names.

  6. Avg. cost per lead (CPL) for coreg tends to be between $1- $5. Implementing the email intro series also helps the LTV (life time value) of the subscriber. They'll buy more frequently, monetarily, and be more loyal.

No comments:

Add to Technorati Favorites AddMe - Search Engine Optimization