Friday, October 9, 2009

What smart marketers are doing NOW to bring in leads & cash

I recently started several discussions in targeted Marketing groups in the popular, LinkedIn professional social network. I asked, “How are you marketing your business during this economy?”

Here’s what I found out…

· Local advertising. Search Engine Optimization (SEO).
“I am using primarily local business-to-business networking in an effort to capture those first dozen or so customers. My web site is optimized to attract hits as well.”

· Word of mouth marketing. Social media (SMO)
“My best marketing tool is wearing my line of jewelry…. I took on social networking a couple months ago, and plan to have a blog also. I am also networking with a travel agent as her most common question is, ‘What do I where on a cruise?’ ”

“As a consultant, testimonials and referrals are very important. I have great clients and the majority of my business in 2009 has been from referrals. I also network at lot through all the major online social networks.”

· Social Media. PR.
“I use are social media, (mainly Twitter, Facebook and Youtube), Press releases, Forums, articles, blog posts. I find that forums are great places to talk to targeted audience.”

· Networking. Leveraging expertise.
“…Definitely local networking is working for me for through various groups as well as the chamber of commerce … I also teach classes and offer my services as a speaker to groups.”

· Event marketing.
“I have been marketing my services through gift bag requests.”

Thanks to all that have taken the time to post comments in the various LinkedIn Groups where I asked this question.

As you can see, most everyone that commented is utilizing low/no cost marketing channels as well as being creative thinkers with their marketing tactics…both proven approaches that I’ve written about many times on this blog and are featured in my SONAR marketing method.

What have YOU been doing to market during t his tough times…let me know!

1 comment:

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