Friday, May 22, 2009

Listbuilding Secret From the Experts: Polls! (part 2)

Last week I mentioned some fundamental criteria for successful polls for lead generation / list building efforts.

This week, I'm going to continue with powerful pointers to make sure your polls are the most interactive and engaging polls on the web and that the names you bring in are valuable and qualified.

Here we go...

6. Follow Up. To help reiterate to prospects the connection between the poll they just took and your incentive, it’s important to make sure that each name that comes in gets an immediate "thank you page" (for taking the poll) and then an auto responder email containing the free eReport or eLetter. Also consider sending a series of bonding emails that basically "warm up" the new subscriber to your company – letting them get to know who you are, what you do, and how it will benefit them. This will help improve the life time value (LTV) of the lead.

7. Results. Don’t just leave 'em hanging … make sure you tell prospects on your poll page that "results will be published" and they should check your site regularly. This will help readership and website traffic.

8. Reader Participation. Mention on your poll landing page that some comments may be published (anonymously) when the results are released. Pick the very best, most powerful and provoking responses and publish those on your website. This tactic has been extremely successful with social networking communities and blogs. It also helps with reader engagement as viewers can connect with the realism of the comments.

As I mentioned last week, polls are a viable way to build you list. So try it out...I know you won't be dissapointed with the outcome. To success and new leads! Good luck.

2 comments:

johnhardings said...

Hi,

It was a great post on "Lead gen success - Using online polls (2 of 2 part series)".

Quality is the key to getting more leads. Some leads are simply more valuable than others.

The lead should be qualified, interested, and ready to buy. That is the ultimate lead, but of course, these can be hard to come by. The best leads are those which are not gained by incentive, but which are initiated solely by the prospect.

Wendy Montes de Oca, MBA said...

Hi John,
You're right. I've found the best leads (as far as LTV) to be from organic efforts, but when done correctly, you can really gain some valuable leads through polls. Keeping the lead engaged with your publication as well as segmenting offers is key.

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