Sunday, June 10, 2007

Targeted PPC Ads are as Easy as 1,2,3...

For targeted search marketing, consider using niche PPC networks like Adbrite.

Just as Google’s "site targeteing" allows you to pick where you would like your ad to be displayed, AdBrite has specialized sites/publishers that host text ads and banner ads on their site.

You simply create your ad, upload target URL, select your bid price (cost per click) and select which sites in the network you’d like your ad to run on.

Your bid price and click thru rate will affect your ad placement and frequency. This is a great way to target sites and test the same creative in multiple formats (ie. banner ads vs. text ads).

No comments:

Add to Technorati Favorites AddMe - Search Engine Optimization